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Social Cognitive Learning Theory

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on 27 November 2018

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Transcript of Social Cognitive Learning Theory

Social Cognitive Learning Theory
Liberty Mutual:
"Responsibility. What's Your Policy?"
B.F. Skinner
"Operant Conditioning"
Leon Festinger
“We are driven by punishment and paltriness…. There are only human beings motivated by minds that must be made comfortable. Skinner took mentalism right out of the picture, leaving us with just our mechanistic conditioned responses, and along came Leon…and he handed us back our complex brains, and he said, in effect,
human behavior cannot be explained by reward theory alone
. Human beings THINK. They engage in the most amazing mental gymnastics, all just to justify their hypocrisy…
Man, thought Festinger, was not a rational being, but a rationalizing being.”
Slater, p. 119
Robert Sears
Albert Bandura
Socialization: Bobo Doll Studies
Mirror Neurons
Social Learning Theory:
Observation Learning Components
Attentional Process
Retention Process
Motor Reproduction Process
Reinforcement & Movtivational Processes
Social Cognitive Learning Theory
Key Concepts
“Most human behavior is learned observationally through
from observing others one forms an idea of how new behaviors are performed, and on later occasions this coded information serves as a guide for action." - Bandura

Observational Learning thru Imitation
Means-End Contingency

Vicarious Reinforcement

1. Acquisition

2. Performance
Self-Efficacy Theory
Self-Efficacy Theory
Key Concepts:
Reciprocal Determinism
Self-Fulfilling Prophecies
Sources of Information:
Actual Performance
Vicarious Experiences
Verbal Persuasion
Physiological Cues
Social Affective Neuroscience
It may be more fruitful to conceive of these emotions as dynamic,
psychological constructions than as linear chains of automatic appraisals and reactions." (p. 220)
Full transcript