Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Fresh Fashion

No description
by

Samira Eckert

on 17 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Fresh Fashion

An event concept from Pauline Grenouilleau,
Samira Eckert, Baptiste Croenne and Julien Gibert

Action Plan
Situation Analysis
Target Audience
Objectives
Channels
Measurement
Thank you for
your Attention

Online advertising
Success of our event
Sources
www.creatingminds.org/articles/age.htm
www.articles3k.com/article/209/71390/Women_Shop_Like_Santa_Men_Like_The_Grinch/
www.wiki.answers.com/Q/Are_there_more_women_or_men_fashion_designers
www.iabireland.ie/wp-content/uploads/2011/04/mobile-conference-2011.pdf
www.computer.howstuffworks.com/banner-ad2.htm
discoverireland.com
www.mrlukeabbott.com/marketing/irish-social-media-statistics-may-2012/
Based on two sectors:
Designer sector
New designer
Professional designer
Visitor sector
Designer sector
"Creativity is the domain of the young"

More male fashion designer
Also female fashion designer

Main target audience: Young men
Second target audience: Young women
Visitor sector
Handmade fashion more expensive
Women prefer shopping more than men
Main target audience: Young women with high income
Second target audience: Young men with high income
Homepage
Social
Networks
Facebook
Twitter
YouTube
Application
Channels of Competitors
Digital Elements
New Designer
Jimmy
Demographics
Male
Age 18-35
Art Student

Psychographics
Enjoys his life
Loves traveling

Behavioralistic
Creative
Modern

Digital
Uses the internet
Is open for new technologies
Main target audience of the new designer
Lilly
Secondary target audience of the new designer
Demographics
Female
Age 18-35
Design Student

Psychographics
Loves traveling

Behavioralistic
Creative
Modern
Open-minded

Digital
Uses the internet
Is open for new technologies
Professional Designer
J.W. Anderson
Male
Age 28
Professional designer
Born in Ireland
Amy
Main target audience of the visitor sector
Demographics
Female
Age 18-40
Student
parents with high income

Psychographics
Loves shopping
Likes unique clothes

Behavioralistic
Self-confident
Modern

Digital
Uses the internet
Part of social Networks
Has a Smartphone
Andy
Secondary target audience of the visitor sector
Demographics
Male
Age 18-40
Student
In a relationship
parents with high income

Psychographics
Loves traveling
Takes care of his look

Behavioralistic
Modern
Loves his life

Digital
Uses the internet
Has a Smartphone
QR-Code
Banner
Google AdWords
"Like" us on f-book
Email Advertising
Irish fashion market
Survey
Vox pop
Research
Economic
History
Market of middle range
Help the Irish designer to be recognizing
Expansion of the market
Famous Irish designer:
Philip Traecy
Don O’Neill
Lainey Keogh
Orla Keily
We went to St. Stephen's Green Park and interviewed people
We published the survey on Facebook
Open questions
Two parts: General facts and questions about our event
Research methodology
Create a survey and ask the people on the streets to find out our target audience
Research at the internet
Research about the new marketing tools
Group work
Connect
Current objectives
Create awareness about new designers and our event
Build relationship and attention
Main objective
5.000 visitors
150 stands of designers

2.000 followers on Twitter
5.000 Likes on Facebook

1.500 subscribers, 1 video/week

9.000 visitors on our website
1.500 downloads of our app’s

Find attractive sponsors
Specific
Measurable
Stats of each social media
Visitors will be counting at the entrance of our event
Settings of Website and application
Software's
Actionable
DFF:
Free Fashion exhibition
4th festival in 2013
Almost 6.300 Likes on Facebook
1800 followers
6.000 visitors
11.000 visitors on Website

Fresh Fashion:
Free Fashion exhibition
1st Festival in 2014
5.000 likes
1.500 followers
5.000 visitors
9.000 visitors on our Website
Realistic
90% of those aged 15-24 use social media
2/3 use Facebook daily
60% of 25-35 have a smartphone
Timely
April 2013 May 2014
April 2013 December 2013
December 2013 May 2014
Global evolution
Forecast
Develop our community and interaction, touch international people
Attract more designers and famous sponsorship
Recognize like the most important fashion festival in Dublin
9.000 visitors
200 stands of designers

4.000 followers on Twitter
9.000 likes on Facebook/more than 500 people who speak about our event

3.000 subscribers on YouTube
20.000 visitors on our website
2.500 downloads of our app

Build a real partnership with a brand to help new designers
Have 15% of our audience who came from different countries around the world
Specific
Realistic
More easier to attract other people on social media, network

Brand reputation and recognition

Retain our visitors and attract our target on our digital channels
Timely
May 2014 May 2015

May 2014 December 2014

December 2014 May 2015
Dublin Fashion Festival
Fashion week
Website
Facebook & Twitter link
Photos and videos
Games

YouTube
No YouTube channel
Westin Dublin Hostel channel (partnership)

Facebook
6,294 likes

Twitter
1,878 follower
Website
All the capital have their website, with photos and videos, sponsors etc.

YouTube
General fashion week channel
4,114 subscribers
Facebook
General fashion week Facebook page
399 510 likes

Twitter
1 diferent Twitter account by fashion capital
Measure our community
Website clicks
Banner clicks
Open Rates ratio and CTR’s of email
Google AdWords Statistics
Impact of each campaign on our digital media
Downloads of our Apps
Facebook
Youtube
Twitter
Exhibition
Facebook
YouTube
Number of Views and Comments
Reaction of people
Statistics on YouTube
Twitter
Followers
Re-tweets
Comments
Exhibition
Feedback of visitors
Feedback of designers/ partners
Number of share/ tweets/ comments during the exhibition
In real life
Online
Counting people at the entrance of our event
Number of sales on our store online
Sales of designers
Stand rent: reach event-break point, make statistics
Reactions on Social Medias
Statistics during and after the event: Twitthubs
Full transcript