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Allyson Ward Neal: Keeping Websites Relevant in the World of Social Media Dominance

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Davide Trimarchi

on 15 July 2015

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Transcript of Allyson Ward Neal: Keeping Websites Relevant in the World of Social Media Dominance

.../EXTERNAL SM: CONSIDER THE PROFESSIONAL SM TRINITY: LINKEDIN, TWITTER AND FACEBOOK AS PRIORITY NUMBER ONE. INTERNAL SM: YAMMER

.../ENSURE THAT YOUR BRAND HAS A PAGE AND PRESENCE ON YOUR TOP PLATFORMS OR A GROUP FOR YAMMER

.../PROVIDE PERSONALIZED CONTENT THAT USERS CAN CONNECT WITH AND TRY OFTEN TO PROVIDE A LINK TO YOUR WEBSITE

.../CONNECT WITH AND FOLLOW USERS ON SOCIAL MEDIA THAT ALIGN WITH YOUR MISSION AND GOALS WHO CAN SUPPORT YOU, RE-POST, SHARE AND RT ON YOUR BEHALF

.../ALWAYS LEAVE THEM WANTING MORE (TELL YOUR STORY IN A WAY THAT KEEPS THEM INTERESTED, USE NEW TOOLS TO STAY ON THE CUTTING EDGE AND INTRODUCE NEW THINGS WITH TEASERS FOR MORE TO COME…)

.../MAKE IT PERSONAL – PUT PEOPLE, PROJECTS AND YOUR WORK ENVIRONMENT FIRST IN YOUR CONTENT

.../BE AWARE THAT USERS ARE SAVVY AND CAN DETECT “CANNED” OR “MASS MAIL” TYPE OF CONTENT

.../CREATE BLOGS AND DEVELOP A REGULAR SCHEDULE FOR POSTS TO KEEP YOUR USERS ENGAGED

.../HIGHLIGHT ENEWSLETTERS AT THE SITE AND PROVIDE AN EASY WAY TO ACCESS AND/OR READ THEM ON THE GO

.../CHAMPION ANY TYPE OF RECOGNITION BY WAY OF AWARDS, HONORS, MEDIA ATTENTION AND SPECIAL EVENTS COMMUNITY SERVICE IS A PLUS

.../IN PERSON APPEARANCES, FACE-TO-FACE ENGAGEMENTS, WORKSHOPS AND SEMINARS, TWITTER CHATS AND RECAPS ALL PROVIDE GREAT OPPORTUNITIES FOR INCREASED ENGAGEMENT AND SHOULD BE FEATURED AT THE SITE WITH LIVE OR ON-DEMAND VIDEO IF AVAILABLE
.../STATISTICS SHOW THAT MOBILE PHONES ARE THE PREFERRED DEVICE USED TO VIEW WEBSITES

.../ANALYZING THE ORIGIN OF YOUR WEB TRAFFIC IN YOUR ANALYTICS TOOL CAN CONFIRM IF MOBILE USERS ARE NUMBER ONE

.../SIMPLISTIC ARCHITECTURE HELPS USERS TO NAVIGATE YOUR SITE ON SMALLER DEVICES

.../FIVE TO SEVEN TOP NAVIGATION CATEGORIES ARE MORE THAN ENOUGH

.../KEEP WRITING CLEAR AND EASY TO READ

.../BE SURE THAT THE CONTACTS PAGE IS VISIBLE FOR USERS WHO WANT TO SPEAK WITH YOU

.../CONSULT A GRAPHICS / PHOTOGRAPHY EXPERT

.../DESIGN THE VISUAL APPEAL TO COMPLIMENT YOUR BRAND

.../USE EYE-POPPING IMAGES AS MUCH AS POSSIBLE

.../REMAIN CONSISTENT WITH IMAGERY AND COLORS

.../CHANGE IMAGES OFTEN FOR A FRESH APPEAL
.../HIRE AND CONSULT EXPERT WEB DEVELOPERS

.../USE RESPONSIVE WEB TECHNOLOGY

.../DESIGN WITH MOBILE IN MIND

.../TEST SITE ON POPULAR DEVICES (PHONE, TABLET, LAPTOP)

.../TEST SITE ON VARIOUS DEVICE BRANDS (APPLE, ANDROID, ETC.)

.../REVIEW SITE ANALYTICS OFTEN

.../CONFIRM IF MOBILE USE IS NUMBER ONE
FOR MORE INFORMATION…

HOW TO CREATE WEBSITES: A STEP BY STEP GUIDE FOR PROVEN RESULTS

AVAILABLE ON AMAZON

Allyson Ward Neal
Supervisor, Web Development & Corporate Writing
Chevron USA
June 2015
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