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How Apple iPod Changed The World

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by

Tap Sombutphanich

on 21 October 2014

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Transcript of How Apple iPod Changed The World

OUTLINE
HISTORY
1984 Debut of Macintosh
iPod
HISTORY
1983
John Sculley (Pepsi Cola) became CEO
How Apple iPod Changed the World...
Brief History

iPod

Change Classifications Framework
Founded in 1976
By: Steve Jobs
Steve Wozniak &
Ronald Wayne
HISTORY
HISTORY
1985 Goodbye Steve Jobs...
HISTORY
1990-1999
Decline and Restructuring
HISTORY
1997 Jobs returned to Apple again
HISTORY
2000 - 2006 Return to Profitability
HISTORY
1997 Advertising Slogan
Released in 2001
Apple iPod Vs. Creative Zen
Competition
Monopoly in the Market
CHANGE CLASSIFICATIONS FRAMEWORK
What has been the recent
org history of change ?

A Double Edged Sword
THE DECADE
THE MUSIC DIED !
What org change is taking place?

What rationale has been
offered for this org change?
Who made the
decision to change?

What is the scale and scope
of this org change?
What is the timescale
for this org change?
How is this org change
being communicated?

Who is managing this org change?

How will the success of this
org change be communicated?
Who can influence
the success of this org change?
[ End ]
Apple iPod
Apple Newton (Failed)
New production line
Newton
1St Portable Device From Apple
Steve Jobs
CEO assembled a team of engineers
Number of sales
&
Market share
Within a year
Company itself
Music industry
Competitors (Sony, Creative, Microsoft)
Ordered by Steve Jobs...

Engineered by Jon Rubinstein
Company....the world
Full transcript