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How Apple iPod Changed The World
Transcript of How Apple iPod Changed The World
1984 Debut of Macintosh
John Sculley (Pepsi Cola) became CEO
How Apple iPod Changed the World...
Change Classifications Framework
Founded in 1976
By: Steve Jobs
Steve Wozniak &
1985 Goodbye Steve Jobs...
Decline and Restructuring
1997 Jobs returned to Apple again
2000 - 2006 Return to Profitability
1997 Advertising Slogan
Released in 2001
Apple iPod Vs. Creative Zen
Monopoly in the Market
CHANGE CLASSIFICATIONS FRAMEWORK
What has been the recent
org history of change ?
A Double Edged Sword
THE MUSIC DIED !
What org change is taking place?
What rationale has been
offered for this org change?
Who made the
decision to change?
What is the scale and scope
of this org change?
What is the timescale
for this org change?
How is this org change
Who is managing this org change?
How will the success of this
org change be communicated?
Who can influence
the success of this org change?
[ End ]
Apple Newton (Failed)
New production line
1St Portable Device From Apple
CEO assembled a team of engineers
Number of sales
Within a year
Competitors (Sony, Creative, Microsoft)
Ordered by Steve Jobs...
Engineered by Jon Rubinstein