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BARACK OBAMA: THE SPEECH THAT MADE HIM PRESIDENT

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by

Craig Chua

on 16 September 2014

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Transcript of BARACK OBAMA: THE SPEECH THAT MADE HIM PRESIDENT

BARACK OBAMA: THE SPEECH THAT MADE HIM PRESIDENT
Background Information
Text Type - Speech
Target Audience - The American People
Time Frame - 2004 Democratic National Convention, before the 2009 US General Elections
Purpose - Introducing John Kerry and John Edwards
Analysis Overview
Structure
Oratorical Techniques
Audience-centered perspective
Self Deprecation
Antithesis
Anaphora
Modes of persuasion
Themes - Unity, Power of The American Spirit
Structure
Paragraph 1 - Introduction & Formalities
Paragraph 2-4 - Auto-biographical Sketch
Paragraph 5-7 - Reaffirmation of American Values
Paragraph 8-10 - Introduction of candidates
Paragraph 11-16 - Community & Unity
Audience-Centered Perspective
"determining the needs, attitudes, and values of your audience before drafting your speech"

Craig Chua Calen 5.12
Self-Deprecation
"Tonight is a particular honor for me because, let's face it, my presence on this stage is pretty unlikely"
Antithesis
"There is not a liberal America or Conservative America, there is the United States of America"
Anaphora
"John Kerry believes..."
Oratorical Techniques
Cadence
Eye contact
Hand gestures
Modes of Persuasion
Ethos
Pathos
Logos
THEMES
Hope
Power of the American Spirit
Full transcript