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Trisha Meyer

on 16 November 2012

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Transcript of Baudrillard

Trisha Meyer Quote: The Definition of Simulacra and Hyperrreality Subjects covered by Baudrillard to Discuss Baudrillards take on Post-modernity 3 Orders of Simulacra Jean Baudrillard The very definition of the real has become: that of which it is possible to give an equivalent reproduction. . . The real is not only what can be reproduced, but that which is always already reproduced: that is the hyperreal.
~Jean Baudrillard The definition of simulacra is: any image or representation of something; a slight, unreal, or vague semblance of something; superficial likeness. Simulacra
The order of simulacra
Events that led to Simulacra The End Baudrillard believes that through the years of human civilization the boundary between simulacra and reality has withered so much that we can now no longer recognize the difference between reality and illusion. 1. Pre-modern period: it is understood that reality is somewhat of an illusion, a "bookmark" for the real thing. 2. Industrial Revolution of the Nineteenth Century: that states that the boundary between the images and reality of this time is slowly breaking apart. 3. Post-Modern Era: beginning of a cycle of simulacra throughout postmodern culture. Example: Telephone Picture this:An artist has a canvas with a painting on it; the painting is nice, clean, and new.
Now imagine every week some new artist would come and try to mirror this image with his own style.Think about how after twenty years, no one would be able to see or even recognize the original picture. The canvas is so full of imitations and illusions of the real thing, you can't remember what the original consisted off. Now ponder this, what if everyone in the world did this? What if eveyone in the world took something original, and copied it over and over again. The world would be full of imitation and illusion of the real thing. This cycle of illusion is called a precession of simulacra. The definition of Hyperreality is Hyperreality an image or simulation, or an aggregate of images and simulations, that either distorts the reality it purports to depict or does not in fact depict anything with a real existence at all, but which nonetheless comes to constitute reality. The difference:. Hyperreality is a pretend image, for something that may or may not exist. Where as simulacra is a vague semblance of an image. Media Culture: Media Culture involves contemporary media such as :television, film, magazines, billboards,the Internet. Contemporary media deceives us and makes us want to be something that we aren't. It creates this perception of what "normal" is by determining for us what is and isn't acceptable in things like fashion, careers, behavior, academics, hobbies, etc. Because of this, we no longer acquire goods because of real needs but because of desires that are increasingly defined by commercials and commercialized images, which keep us at one step removed from the reality of our bodies or of the worldaround us.
ExchangeValue Money, in this time, became universally interchangeable, things began to lose their material reality. People were starting to become ambitious and their lives were centered around who had the most money. People have lost the sense of use-value, traded it in for exchange value According to Karl Marx, the entrance into capitalist culture meant that we ceased to think of purchased goods in terms of use-value, in terms of the real uses to which an item will be put. Instead, everything began to be translated into how much it is worth, into what it can be exchanged for (its exchange-value). (qtd. Dino)
Multinational Capitalism Baudrillard believed that it is the capitol that now defines our identities. As the good and technology improve to people's standard, they become lost within the excitement. The illusion in all of this is that people don't realize that the goods they are consuming are based of real things. Urbanization People continue to grow in population, therefore they must make most room for everyone on the plant. They continue to cut the trees and obscure the real scenes of nature and the natural word. People now expect things such as confined zoos and aquariums as "real nature", when the actual nature so much different than they thing. Language&Ideology Baudrillard illustrates how in such subtle ways language keeps us from accessing "reality." The meaning of ideology is that it hides the truth and it a myth or belief that guides people into a false reality. It keeps us from seeing the stings being pull behind the curtain and the information being shared behind closed doors. In postmodernism, ideology is explained to support our sense of reality. It describes that there is no outside of ideaology that can be expressed in a language. Because we are so reliant on language to structure our perceptions, any representation of reality is always already ideological, always already constructed by simulacra.
QUIZ :) "You are born modern, you do not become so"
~Jean Baudrillard "We are becoming like cats, slyly parasitic, enjoying an indifferent domesticity. Nice and snug in the social, our historic passions have withdrawn into the glow of an artificial coziness, and our half-closed eyes now seek little other than the peaceful parade of television pictures."
~Jean Baudrillard
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