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Social Media & Business

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Rebecca Cohen

on 25 May 2013

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Transcript of Social Media & Business

The Use of Social Media in Business Marketing & Advertisement Hiring New Employees New
Entrepreneurs & Small Businesses Communication Data
Mining in Social Media What You Should Walk Away Knowing Jobs Involving
Social Media Customer Benefits Recruitment Applications on Facebook
-“Like Us for…”
-Easy to post resumes for potential employees
-References can be made on social media sites

Social media sites can answer the questions that employers cannot ask
-Sites such as Flowtown.com can find all social media profiles connected to an email address.
-“People love sharing their life stories” 92% of businesses used social media for recruitment in 2012

62% of adults use social media
-Over 900 million active users monthly on Facebook
91% of companies say they use social networking to screen recruits

89% of recruiters have hired from Linkedin
25% have hired through Facebook
15% have hired through Twitter Statistics Social media sites give companies instantaneous feedback from their customers on their products

The consumer has a new role in customer service

Example:
"Forty percent of our customer questions are now answered by a live community of other Turbo Tax customers. The accuracy rate of the answers is just as high as what the experts could have provided." CEO Brad Smith envisions Intuit's Company Benefits Example Customer Service Pros/Cons Video 92% of customers trust word of mouth above all other advertising

Social media is basically word of mouth

51% of products purchased online are purchased via online recommendations Statistics By 2016 half of large businesses will have internal sites similar to Facebook.

Keeping up with clients has never been easier for companies to do.
Companies can now see who their client are interacting with on their social media sites. Evolution of Social Media in the Workplace Instant messaging and other real time communication systems are quickly reducing the need for email.

Messaging boards have evolved to allow groups to share their ideas on a single board.
This communication is also less formal, and encourages group participation. Social Media Replacing Email Most jobs in this sector are free-lance rather than full-time
$200/hour (for some jobs)
“Don’t take below $50/hour” (Marlow)

Journalism, marketing, CIS, or CS make for good platforms for these new careers New Opportunities 1. Social media strategist/digital strategist
2. Community manager
3. Blogger
4. Social media marketing specialist
5. Search engine marketing associate
6. Online customer service representative The List Are these jobs worth what they are being paid for? Do you think that they require a lot of skill? Would this be a job you are interested in? Discussion Question Sites like Kickstarter help connect investors to entrepreneurs
Start small
Utilize cheap resources to succeed Where to Start? Companies are able to better "humanize" their brands
Give good information and tell real stories
Budget friendly research on social media sites
No need for hiring companies to track data for you
Tap into the real time feed of research by talking to customers How to Grow How Data Mining Works... Step 1: Aggregate data is gathered from the Internet
-Every Click, every “like”, every # is gathered up

Step 2: ???
-Data scientists work their magic

Step 3: Profit
-Companies purchase this data and use it to alter their products or methods of service. What Goes On During Step 2 Advertisers have the ability to use information about “you” to offer targeted advertising.

This information also leads companies to follow more effective advertising and marketing paths What do you think? Consumers have power
Keep Facebook CLEAN!
Expect to be using social media in the workplace, in one way or another
How data mining works Objectives The customer now has direct Interaction with businesses
Businesses cannot hide "shady" practices from the consumers.
Customer reviews of products are now easily accessed.
The customer is now integrated with the business. Social media sites have now evolved into being the new resume for potential employees.
It is much easier for employers to check references from people through their social media pages.
Social media sites have been designed to help job applicants prepare for interviews.
GlassDoor.com Customer feedback is instantaneous for companies to see how their customers are reacting to their latest products.

Businesses have to focus lots of time on social media to perform damage control, for any bad comment

"The Tipping Point" by Malcolm Gladwell (2000)
-When someone says something either good or bad, the world hears it Evolution of Social Media & Job Opportunities Recruiter Use - Understand how social media has made customer service more transparent.
Understand that every action on a social media site now relates to you and affects your chances to get hired.
Social media sites are podiums, not diaries.
Understand how data mining works and its effect on the marketplace.
Be aware of the strength of social media for creating jobs and offering better advertisements. Data Mining is like a very advanced game from Sesame Street-One of these things is not like the other
-Instead of having 4 points of data, scientists have billions

Relationships between data points are too difficult for people to recognize
-Data mining helps automate this process

The “End Goal” of Data Mining is to summarize the data in a way where it can be used as information How Data Mining is used in Social Media Edwards, Jim. "Meet The 30 Biggest Social Media Advertisers Of 2012 Read More: Http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9?op=1#ixzz2MuLWgBtV." Www.businessinsider.com. Business Insider, 21 Sept. 2012. Web. 13 Feb. 2013. Edwards, Jim. "Meet The 30 Biggest Social Media Advertisers Of 2012 Read More: Http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9?op=1#ixzz2MuLWgBtV." Www.businessinsider.com. Business Insider, 21 Sept. 2012. Web. 13 Feb. 2013. Netflix used its Twitter account to instruct customers how to reconnect after a storm knocked out its service. Discussion Question As consumers, do you feel that you have power in the marketplace to enact change? Chen, Stephanie. "Divorce Attorneys Catching Cheaters on Facebook." CNN. N.p., 01 June 2010. Web. 23 Feb. 2013. <http://articles.cnn.com/2010-06-01/tech/facebook.divorce.lawyers_1_privacy-settings-social-media-facebook/3?_s=PM:TECH> Laird, Sam. "How Social Media Could Land You Your Next Job." Mashable.com. Mashable, 22 Jan. 2013. Web. 07 Feb. 2013. <http://mashable.com/2013/01/23/social-media-your-next-job-infographic/> Discussion Question As new potential employees entering a job market, do you think its fair for businesses to see into your private lives to make decisions on whether or not to hire you? Discussion Quesiton How effective are social media advertisements to you? Do you believe that social media is the most effective way to now advertise? Mitchell, Robert. "Enterprise Social Gets Embedded." Computerworld. N.p., 11 Feb. 2013. Web. 19 Feb. 2013. <http://blogs.computerworld.com/crm/21754/enterprise-social-gets-embedded?source=CTWNLE_nlt_pm_2013-02-11> Network, CIO. "5 Ways Social Media Will Change The Way You Work in 2013." Forbes. Forbes Magazine, 11 Dec. 2012. Web. 22 Feb. 2013. <http://www.forbes.com/sites/ciocentral/2012/12/11/5-ways-social-media-will-change-the-way-you-work-in-2013/> Discussion Question Has the constant accessibility through phones and computers erased the line between home life and work life? Is this a bad thing? The "Business Facebook" Websites such as Yammer are offering a professional, private, and secure social network for companies

Much like Facebook, but designed to encourage productivity Tice, Carol. "Emerging Jobs in Social Media." AOL Jobs. AOL Jobs, 02 May 2010. Web. 28 Feb. 2013. <http://jobs.aol.com/articles/2010/05/02/social-media-jobs/> Tice, Carol. "Emerging Jobs in Social Media." AOL Jobs. AOL Jobs, 02 May 2010. Web. 28 Feb. 2013. <http://jobs.aol.com/articles/2010/05/02/social-media-jobs/> Goudreau, Jenna. "Five Social Media Tricks Every Entrepreneur Should Know." Forbes. Forbes Magazine, 04 Oct. 2012. Web. 14 Feb. 2013. <http://www.forbes.com/sites/jennagoudreau/2012/10/04/five-social-media-tricks-every-entrepreneur-should-know/>. Fernas, Alexander. "Everything You Wanted to Know About Data Mining but Were Afraid to Ask." The Atlantic. N.p., 03 Apr. 2012. Web. 20 Feb. 2013. <http://www.theatlantic.com/technology/archive/2012/04/everything-you-wanted-to-know-about-data-mining-but-were-afraid-to-ask/255388/> What is Social Media? Definition: forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos) Social MediaAbout Our Definitions: All Forms of a Word (noun, Verb, Etc.) Are Now Displayed on One Page." Merriam-Webster. Merriam-Webster, n.d. Web. 08 Mar. 2013. http://www.merriam-webster.com/dictionary/social media Curtin, Stacy. "Facebook Effect: How The Social Network Changed the World." Yahoo! Finance. Daily Ticker, 18 May 2012. Web. 13 Oct. 2012. <http://finance.yahoo.com/blogs/daily-ticker/facebook-effect-social-network-changed-world-122656206.html>. Edwards, Jim. "Meet The 30 Biggest Social Media Advertisers Of 2012 Read More: Http://www.businessinsider.com/the-30-biggest-social-media-advertisers-of-2012-2012-9?op=1#ixzz2MuLWgBtV." Www.businessinsider.com. Business Insider, 21 Sept. 2012. Web. 13 Feb. 2013
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