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Personal Branding Essentials
Transcript of Personal Branding Essentials
Professional Tips for Standing Out from the Crowd
Personal Branding Essentials
Andrew Crain (firstname.lastname@example.org), The University of Georgia Career Center
Why Personal Branding?
Employers may spend as little as
5-10 seconds reviewing
Recruiters may decide whether or not they like a candidate in the first 1 to 2 minutes.
For entry-level jobs and internships, you may be competing against many other candidates who have similar qualifications.
What is personal branding?
A communication strategy for relaying your identity to the outside world.
"What's so special about you, anyway?"
Carlos Ray Norris
What makes a brand?
How well can you talk about your experience?
How good is your experience?
What gaps exist in your experience?
Can you answer questions like...
"What accomplishment are you most proud of?"
"When did you set a goal for yourself that you achieved?"
"When have you failed?"
"When did you exhibit leadership?"
Work Ethic and Initiative
Talking/checking your phone during meetings, showing up late, gossiping or spreading rumors, etc.
Dropping the ball, not being actively engaged, missing deadlines, just doing the bare minimum, etc.
Do you point out solutions, or only problems? Are you someone that people want on their team?
Improper: language, jokes, spelling, grammar, punctuation, or understanding of proper communication channels
What is your value proposition?
All UGA Students
Write down some skills/traits you see in most of your peers.
Write down skills that are particular strengths for YOU...
"What role do you typically fill in a team?"
*How good are you promoting these skills?
"Do not be so humble - you are not that great." (Golda Meir)
"Begin with the end in mind." (Stephen Covey)
Ways to discover your passion:
- Career Counseling or Assessments
- Identifying themes in your life
- Visualization: What will your life look like in 5 years?
- Seeking out additional experience
- Pushing yourself out of your comfort zone
What is your personal vision statement?
The Seven Habits of Highly Effective People (Stephen Covey)
What Color is Your Parachute? (Richard Bolles)
Your brand does you no good if nobody knows about it!
Think about the following ways to promote/communicate your brand:
Resume, Cover Letter, References
UGA Career Center