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Personal Branding Essentials

Professional Tips for Standing Out from the Crowd
by

Andrew Crain

on 12 November 2013

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Transcript of Personal Branding Essentials

Personal Branding Essentials
Professional Tips for Standing Out from the Crowd
Personal Branding Essentials
Andrew Crain (acrain@uga.edu), The University of Georgia Career Center
Why Personal Branding?
Facts:
Employers may spend as little as
5-10 seconds reviewing
your resume.
Recruiters may decide whether or not they like a candidate in the first 1 to 2 minutes.
For entry-level jobs and internships, you may be competing against many other candidates who have similar qualifications.
What is personal branding?
Personal Branding:
A communication strategy for relaying your identity to the outside world.
"What's so special about you, anyway?"
Celebrity
Examples

Birth Name:
Carlos Ray Norris
Brand Name:
Chuck Norris
Birth Name:
Marion Morrison
Brand Name:
John Wayne
Birth Name:
Theodore Geisel
Brand Name:
Dr. Seuss
Birth Name:
Eldrick Woods
Brand Name:
Tiger Woods
What makes a brand?
Appearance
Resume
Behavior
Unique Ability
Values/Goals
Appearance
Dress

Grooming

Body Language

Resume/Cover Letter
Resume
How well can you talk about your experience?
How good is your experience?
What gaps exist in your experience?
Can you answer questions like...
"What accomplishment are you most proud of?"
"When did you set a goal for yourself that you achieved?"
"When have you failed?"
"When did you exhibit leadership?"
Behavior
Workplace Etiquette

Work Ethic and Initiative

Attitude

Communication Skills
Talking/checking your phone during meetings, showing up late, gossiping or spreading rumors, etc.
Dropping the ball, not being actively engaged, missing deadlines, just doing the bare minimum, etc.
Do you point out solutions, or only problems? Are you someone that people want on their team?
Improper: language, jokes, spelling, grammar, punctuation, or understanding of proper communication channels
Values/Goals
Unique Skills
What is your value proposition?
All UGA Students
Me
Write down some skills/traits you see in most of your peers.
Write down skills that are particular strengths for YOU...
"What role do you typically fill in a team?"
*How good are you promoting these skills?
"Do not be so humble - you are not that great." (Golda Meir)
&
VALUES
"Begin with the end in mind." (Stephen Covey)
Ways to discover your passion:
- Career Counseling or Assessments
- Identifying themes in your life
- Visualization: What will your life look like in 5 years?
- Seeking out additional experience
- Pushing yourself out of your comfort zone
What is your personal vision statement?
Additional Resources:
The Seven Habits of Highly Effective People (Stephen Covey)
What Color is Your Parachute? (Richard Bolles)
Branding
Toolkit

Your brand does you no good if nobody knows about it!

Think about the following ways to promote/communicate your brand:
Business Card

Resume, Cover Letter, References

Portfolio

Blog/website

LinkedIn
Facebook/Twitter

Wardrobe

Email Address

Voicemail

Elevator Pitch
Questions?
Andrew Crain
UGA Career Center
acrain@uga.edu
706.542.3375
http://prezi.com/user/acrain/
http://career.uga.edu/
Full transcript