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globalisation and cultural dilution

humanities assignment

sujin hwang

on 20 April 2010

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Transcript of globalisation and cultural dilution

Globalisation and Cultural dilution G10 Sujin Hwang What is Culture? People live in different places and different environment with different practices. During the process of living, “society” is formed by group of people who live in same area and the behavior of group of people is “culture”. Also, each culture has its specialty and it makes culture can be differentiate from other cultures. For example, specialties of culture are about the language, food, religion, customs and behavior. (sadashivan) What is Globalisation? Globalisation can be defined as the interconnectedness among countries by global trade, migration and cultural exchange. It is a progress of countries being closely connected with other countries and it is interlinked with economic, social and political authority as well.(enc.daum)
Culture + Globalisation = Cultural dilution
Cultural dilution Cultural dilution is when the cultures are blended and is a progress of our lives becoming similar through the influence of Trans National Corporation. Also it is a progress of becoming the cultures westernized. How does Globalisation change culture? Example1 Common language and extinction of small language Today, English is the second most widely spoken language as common language in the world. Now over 500 million people speak English including 340 million people who use it as their first language. It means over 160 million people can speak or use English as their second language. However, while English became spoken by more and more people as a common language, many small languages die out through changing of generation. (bowneglobal)
Language hotspots The most endangered areas are Central Siberia, Northern Australia, Central South America and Northwest Pacific Plateau.
Extinction of language "Languages are undergoing a global extinction crisis that greatly exceeds the pace of species extinction,“
-David Harrison, a linguistics professor at Pennsylvania's Swarthmore College
David Harrison “Another language dies in a day.”
when 80 major languages such as English, Mandarin and Russian are spoken by 80% of people in the world, other 3500 small languages are being preserved by 0.2% of people in the world. The main reasons of extinction of language are globalisation and migration.(independent) Why do we have to save the languages from extinction? When language dies, knowledge dies
When language dies, the ways that humans think will be lost
Related video- why are language important? Loss of language = Loss of culture = Loss of identity Why do languages extinct? Language dies when
a culture is diluted

the trade language becomes the most important children who speaks small language often grow up learning the dominant language. In the future... 90% of language can be extinct in next century.
Projects for saving endangered languages National Geographic Society’s
Enduring voices project The team of National Geographic did the enduring voice project in India. They visited minority groups in India where many languages in danger and going to extinct. For the project, the enduring voices team transcribed them to try to write them down. They had high-tech tools; digital audio recordings, high definition digital video, computers, software tools, analyse sounds and photography which gives them great snap shot or picture of where is the community going truly.(nationalgeographic)
The purpose of the enduring voices project To empower them and give them an opportunity if they made a choice to pass their language to next generation.
Example3 What can you see?
Westernization of food in Asia countries Food is very important component which represents culture. Every cultures have their own traditional food such as Bibim-bap in Korea, sushi in Japan and tom yang koong in Thailand. People have lived with eating their traditional food as staple for a long time and their eating habits have been adjusted to their traditional food. However, as the globalisation increases, many western restaurants have been built in Asia countries and its representative example is fast food restaurant such as McDonalds, KFC and Burgerking Fast food restaurants “Mcdonalds to double the number of stores in China” Mcdonalds announced their plan that they are planning to expand the number of stores in 3 years. Today, there are 1100 stores of Mcdonalds in china and they said that they are going to expand to 2000 stores by 2013 as china is increasing its sales and net profit the fastest in the world. (etoday)
Mcdonald's in other countries Thailand Japan Korea Korean instant foods in market in China Example4 Education Example- Korea Korea is now the country with the largest number of international students.
Korean international students has become the largest number of foreign students in US Korea international has now become the largest number of foreign students followed by India and China. According to the survey, one hundred three thousands international students are studying in US and total two hundreds and ten thousands international students are students are studying in 95 countries. (news.chosun) Considering the large populations of China (1.3 billion) and India (1.2 billion), Korea has very high rates of international students as the population of Korea is 48million. korea India China Japan A common language - The trade language has become the most important and now English has become the most popular international trade language as a result of globalisation.

Convenient transports - As the countries has become easily accessible by international transports such as airplane and ship, the number of migration to foreign countries has increased.

Why does the number of international students increase? What is my culture? what is korean culture? Korea traditional food There are many traditional foods in korea. Among them, the most representative traditional foods are Kimchi, Bibim-bap and Bul-gogi. Hangul Hangul is a native alphabet of Korea language. It has invented in 1443 and proclaimed in 1449 by king Sejong(4th king of Chosun). The original name of Hangul was Hunmin-jungeum and the name “Hangul” is started to use in 1910.(enc.daum) Today, Koreans celebrate the Hangul day(9th Oct) to spread the its superiority wider audience.
Hanbok Hanbok is a korean traditional clothes. It has very long history from the period of the Three States (The beginning of 4century- The middle of 7century).(krdic.daum) There are many different kinds of Hanbok for different seasons and there are different kinds of Hanbok for ordinary day and special day such as a wedding day as well. Today, we usually do not wear them except for national holidays and traditional weddings. And some people wear modernized hanbok which has improved to be simple for modern life from the original hanbok. Other Korean cultures But now in Korea... Example2 TNC What is TNC? TNC is Trans National Corporation which is an international company placed in more than 1 country. TNC International relations
Local economies
*TNC affects on international relations and local economies greatly
As the globalisation increases, TNCs become activated. TNC open more stores over the world since they can earn more money if the number of their braches increase. Moreover, some TNC stores decrease the price of products as they still can earn so much profits from their large number of branching stores even selling below cost.

However, consumers naturally choose to buy TNC store’s products instead of buying in small private stores as the price of products in TNC store is cheaper than products of private stores.
Examples of TNC Costco
TNC- Costco in Korea Costco wholesale corporation is a membership warehouse club of America. It has over 530 stores running now in the world and 7 of them are located in Korea. (costco)

Costco is affiliated with the Samsung card which has second highest share of card company in Korea, therefore the members of Costco can only use the Samsung card in Costco instead of they benefits by lower price of products. (News.mk)
How can it influence the culture? Costco sells many foreign products which has imported mostly from America. For example, clothes of fashion brand <Calvin Klein> and <Levis>, imported cosmetics, imported foods, imported drinks and imported snacks.
But, consumers prefer TNC than private stores because of… Cheap prices- consumers want cheaper prices!

TNC can sell their products with lower prices than other private business markets as they still can earn profits since there are huge numbers of markets and they run a shop on a quick-returns policy.

Well-known brand name- consumers can trust!

As the scale of TNC stores are bigger than private shops, "well-known brand" of TNC stores give consumers trust that the products of TNC stores are good and safe.

As a result… International brands increasingly displace the small scale brands in Korea.

As the import of foreign food increases, the Korean food culture become globalised.

There will be less opportunity to open the private store for people who do business individually.
These dramas are called “Boys over flowers” from Japan, Korea, Taiwan.
Example5- Media And this is the original Japanese comic <Hanayoridango> of those 3 dramas.
Globalisation of Drama Globalisation has been allowed people to increase accessibility to a broad range of media. And now globalisation even allowed audiences themselves to gain accesses to more various entertainment within media: television and cinema.(scribd)
Today people can easily watch various kinds of dramas from different countries in their homes or they can easily watch foreign movies in cinema.
Exports and imports of the dramas and movies have been increased
Internet has become the medium that gives people to encounter foreign cultures
How globalisation of media affects on culture? Promotion of cultural exchange

Through the imported drama and movies, we can access to new cultures. We can either learn cultures of other countries or aware our own cultures to foreigners.
Also! People can enjoy dramas and movies as a meaning of “entertainment” to escape from the “problems and stresses of day life”.
Example <Le Grand Chef 2: Kimchi War>
Le Grand Chef 2 is a Korean movie which has exported to America, Sinagapore and Japan.
The theme of movie is about Kimchi which is the tradional food in Korea. The purpose of importing “Le Grand Chef” is to aware the Korean traditional food culture to foreigners and therefore, through releasing the “Le Grand Chef”, Korea has got a chance to increase the awareness of people about its culture.
Korean traditional food "Kimchi" in a movie
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