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Marketing presentation - Consumer buying behavior (McDonald's)
Transcript of Marketing presentation - Consumer buying behavior (McDonald's)
Presentation guideline: Consumer buying behavior in terms of:
Personal & Economic factors
Personal & Economic Factors
McDonald’s targets almost all life stage categories from children, to teens, to adult. Each one of those categories are based on their own characteristics and needs:
Halal food in Islamic countries
No beef in India
Mac Arabia, spices
No beef or pork
New menus with vegetarian selections
Meals according to cultures
McDonald’s also knows it consumer behavior very well by providing different values according to different people characteristics :
The Psychology behind McDonald's
What does McDonald’s know about your brain that you don't?
Addictive properties of sugar
The push of convenience
The brain's economy
Age groups, social roles, and social statuses tell McDonald's what kinds of eating habits people possess, as well as eating patterns.
A parent with two children
Young children - McDonald's; a fun place to eat
Teenagers - Affordable + Internet access
Business customers - Value of time
Teenager's No.1 place to eat
Time is money!
Keep current customers; gain new ones