Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Marketing presentation - Consumer buying behavior (McDonald's)
Transcript of Marketing presentation - Consumer buying behavior (McDonald's)
Presentation guideline: Consumer buying behavior in terms of:
Personal & Economic factors
Personal & Economic Factors
McDonald’s targets almost all life stage categories from children, to teens, to adult. Each one of those categories are based on their own characteristics and needs:
Halal food in Islamic countries
No beef in India
Mac Arabia, spices
No beef or pork
New menus with vegetarian selections
Meals according to cultures
McDonald’s also knows it consumer behavior very well by providing different values according to different people characteristics :
The Psychology behind McDonald's
What does McDonald’s know about your brain that you don't?
Addictive properties of sugar
The push of convenience
The brain's economy
Age groups, social roles, and social statuses tell McDonald's what kinds of eating habits people possess, as well as eating patterns.
A parent with two children
Young children - McDonald's; a fun place to eat
Teenagers - Affordable + Internet access
Business customers - Value of time
Teenager's No.1 place to eat
Time is money!
Keep current customers; gain new ones