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STRONG Magazine

Fitness for Life
by

Kristen Lott

on 12 November 2013

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Transcript of STRONG Magazine

STRONG is a cutting-edge fitness magazine for women. Our reader counts successes, not calories. She climbs mountains, not stair climbers. STRONG brings dedicated fitness enthusiasts intense workouts, smart nutrition guides, and honest advice for an active life.
Mission
Print Editorial
Total Audience: 1,000,000
Rate Base: 350,000
500,000+ monthly unique online visitors
65% editorial, 35% advertisement

Age 25-35 years old
85% Women, 15% Men
$75,000+ Household Income
80% College Educated, 70% Employed
35% Married, 65% Single


Challenge
ooks
pps
harity
Tablet
Digital
Social Media
#ImSTRONGbecause
Brand Extensions
Videos
E-Commerce
Syndicated Content
Partnerships
Paleo Cook-Off Launch Event
Press & Advertisers
Cover model Gina Carano
Partner bloggers
Fitness celebrities
Sweepstakes winners
Featuring:
Defining our Brand
Advertising
STRONG readers compete in the ultimate obstacle race celebrating fitness for glory.
Uniting readers in a physical display of the STRONG Community


Connecting advertisers to our readers
Enhancing brand awareness to attract subscribers
A
B
C
iversification
D
Increasing revenue and driving subscriptions
Marketing
Full transcript