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Transcript of Media Ownership
Encompasses marketing initiatives for P&G brands across 12 Viacom television properties. Lilo & Stitch Successful movie production
Continues to be shown as a regular TV or Cable show Creating TV shows is a very risky factor
Possibility of a flop, leading to huge losses
Successful blockbuster movies create enormous revenues
Able to cover other losses, and still make profit How did these conglomerates get this big? Government deregulation
Companies are now able to merge, where it used to be illegal
Raises competitiveness, leading to higher productivity
New technologies also made merging easier de-regy `laSH n | noun.
the removal of regulations or restrictions from :something: e e McChesney, R, W. (2005) 'The Emerging Struggle for a Free Press' Logical pressure of Capitalism
According to McChesney, Capitalism is less of being competitive than smashing the competition itself
Less direct competition is better
To do this, growing bigger and bigger is the most effective way in avoiding competitions head on McChesney, R, W. (2005) 'The Emerging Struggle for a Free Press'