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Copy of Cupcake Cafe Business Plan

Communications 30 Final Project

miss azie

on 18 April 2014

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Transcript of Copy of Cupcake Cafe Business Plan

What is Miss Pinky Buns & Muffin Cake House?
Miss Pinky Buns & Muffin Cake House is a start-up specialty buns and custom cupcake business located in Student Mall, USIM
Our Mission
Our mission is to provide quality custom products at a competitive price.
Keys to Success
a) provide high quality products
b) friendly customer service
c) competitive pricing
d) personalized options
e) creating a comfortable modern atmosphere
Target Market
People of all ages, children & adults.
Divide into three group, first wedding group, second parties group, individual buyer (walk-in) group.
Sell in low price.
Market Needs
While semester running, will be our high cupcake selling times of year. These factors, along with the boom in specialty buns and muffin goods popularity within students, Student Mall is the perfect market for a business for Miss Pinky Buns and Muffins Cake House.
Marketing Strategies
Cupcake Cafe will face very little competition in the Student Mall area because it is the only business of its kind in such places.
Our though competitions are for buns. this is because there are 2 shops that had sell buns. But, we promise our buns that we serve is the best ever and do have many flavors.
We will be marketing at Student Mall area.

We will advertise on the Usim's radio, as well as sending out flyers to Usim's students.
Miss Pinky Buns & Muffin Cake House will need to hire staff. We plan to hire one full time baker and two part-time worker to run our business.
Our Team
Miss Pinky Buns & Muffin Cake House will be run, and managed by Akmal Aini
Owner/ Manager
Delicious Classics
Vanilla Bean
Milk Chocolate
Southern Red Velvet
Caramel Toffee
Banana Cream Pie
Cookies and Cream
Chocolate Peanut Butter Cup
Mocha Hazelnut
Caramel Popcorn
Chocolate Covered Raspberry
Seasonal Favorites
Pumpkin Spice
Easter Bunny Carrot Cake
Peppermint Swirl
Half Dozen
Specialty Coffee
White Hot Chocolate
Caramel Machiatto
Mocha Hazelnut Latte
Cold and Refreshing
Raspberry Lemonade Chiller
Caramel Frapuccino
Strawberry Frapuccino
Peppermint Hot Chocolate
Pumpkin Spice Latte
Chocolate Bunny Frapachino
Cookies and Cream Frapuccino
Cinnamon Apple Cider
Warm and Delicious
Technology Description
Follow us via facebook, instagram and Blog.

To produce our product we using the best equipment such oven, mixer, temperature place.

We also provide pamphlete for all customer that enter our shop to get more clearly about us.
How does our business make money?
Direct Sales
All of our delicious specialty buns and cupcakes are listed on the menu. Cupcakes and buns come in single, half dozen, and dozen sizes.

Our shop offers a wide range of speciality buns and muffins. We serve the different flavours on offer are : vanilla, lemon, stawberry, chocolate, cherry cream and blue berry.
There are various type of delicious Buns: Cheese, Sardin, Chocolate, Vanilla, Orange, Banana, Strawberry, Coffee.

Custom cupcake orders are also an option, for example if a customer wanted personalized cupcakes for a birthday party or wedding shower. To get customized cupcakes you can place a custom order with one of the bakers or the manager.

Executive Summary
These businesses provide a variety of muffins , buns.

It also provides services to sell and deliver to customers who would like to purchase as a gift for special occasions .

The shop also operates at 10.00 am until 5.00 pm . All negotiations will be conducted in accordance with the client's request.


 In fact , we have built a website for customers to see examples of food like this in more detail.

 As a result , customers can place orders through the website provided or contact us via the phone number on the attachment brochures that were distributed at the appropriate time .


compete with other shop, while we are still new.

These are our estimated expenses. It will cost us RM42,000 to start up, and every month it will cost us RM12,600.
These are our estimated sales. We have estimated that in a month we will sell 500 cupcakes and 300 buns, for a grand total of 800 products per month.
This shows our profit on each product, as well as how many units of each we expect to sell. This becomes how much we will make per month on each product for both our cupcake and buns products.
Each month we will make RM 1600, and each year we will be able to make RM19,200. Within our fist seven months we will be able to completely pay off all our our start up costs, and will no longer be in debt. This makes us the perfect investment opportunity.
"Your choice
is our priority"
Orders & reservation
Tutorial Class
Business online
Profit Buns
Full transcript