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Copy of Gastro Diplomacy in Thailand

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by

Kenya Swasti

on 3 February 2015

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Transcript of Copy of Gastro Diplomacy in Thailand

Peran Gastrodiplomacy Thailand dalam Membangun Competitive Identity Global Thai Food: Thai Kitchen to The World
Kenya Hayuning Swasti
2011 23 0040
Globalisasi --> Perpindahan Penduduk suatu Negara



Perubahan aktor/pelaku Diplomasi
G2G ---> P2P

Pembentukan Competitive Identity Nation Branding

Target Peningkatan Restauran Thailand
Gastrodiplomacy Thailand
Masalah Pokok:

Bagaimana Peran Gastrodiplomacy
Thailand dalam Membangun Competitive Identity?
Metode Penelitian:
Case Study
Thailand Pusat
Thailand Utara (Lana)
Thailand Selatan
Thailand Timur Laut (Isan)
Sejarah Makanan Thailand:
Filosofi Makanan Thailand
Muang
Wat
Chao
Phrai
Thai Food Industry
PERAN
COMPETITIVE IDENTITY
GASTRODIPLOMACY
NATION BRANDING
LIBERALIS
2002 ---> Global Thai Food: Thai Kitchen to The World

1. Memperluas Pertanian dan Bisnis Makanan
2. Proses Produksi Teknologi Tinggi
3. Kerjasama Tingkat Regional dan Internasional
4. Investasi ---> Membangun Jaringan Restauran Thailand di Luar Negeri
Strategi Thai Food Industry:
1. Industri Pertanian dan Makanan
2. Promoting Thai Cuisine
OTOP
Thai Kitchen to The World
Thai Delicious
Thai Select
THAIFEX
Sifat Penelitian: Deskriptif
Unit Analisis: Negara Bangsa
Result?
Competitive
Identity
Nation
Branding
Khop Kun Kha :))

Turisme
Full transcript