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Propaganda Terms

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by

Pam Gregg

on 21 January 2015

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Transcript of Propaganda Terms

Propaganda
Name
Calling
Tactics that persuade
people to believe, buy
or do something
Bandwagon
You want to do this
because "everyone"
is doing it.
An attack on a person
(or product) instead
of an issue
Red
Herring
Emotional
Appeal
Transfer
Testimonial
&
Repetition
Loaded Words (Glittering
Generalization)
Slippery
Slope
Correlation, not Causation
(Circular
Argument)
Statistics
Plain
Folks
Repeats
the message
over and
over again
Using a famous person
to endorse a product
or idea
Testimonial= They say
they like/use the product
Using "good" labels
not supported
by facts
Making it seem like one side of the argument opens the door to a slide toward a worst possible scenario.
Appealing to your
emotions instead
of using logic,
reason, or facts
Assuming that because two things happened, one caused the other.
People who use
this product or
believe this idea
are just like
you and me.
Numbers and data
used to make the
product seem
more appealing
Distraction--Uses
details that have
nothing to do with the
product or person
Your Turn!
Analyze:
What types of propaganda
did you see in each commercial?
Explain/Defend.
Fear
If you don’t buy/use ______,
something bad will happen
Rewards
Convinces you that a little extra is included or that you get more for your $$$
Euphemisms
Using an
in-offensive word
or “soft” language
Straw
Man
Misrepresenting the original argument and then arguing against the misrepresentation
Full transcript