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Transcript of Propaganda Terms
Tactics that persuade
people to believe, buy
or do something
You want to do this
is doing it.
An attack on a person
(or product) instead
of an issue
Loaded Words (Glittering
Correlation, not Causation
Using a famous person
to endorse a product
Testimonial= They say
they like/use the product
Using "good" labels
Making it seem like one side of the argument opens the door to a slide toward a worst possible scenario.
Appealing to your
of using logic,
reason, or facts
Assuming that because two things happened, one caused the other.
People who use
this product or
believe this idea
are just like
you and me.
Numbers and data
used to make the
details that have
nothing to do with the
product or person
What types of propaganda
did you see in each commercial?
If you don’t buy/use ______,
something bad will happen
Convinces you that a little extra is included or that you get more for your $$$
or “soft” language
Misrepresenting the original argument and then arguing against the misrepresentation