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Transcript of Peru Presentation
1pm-3pm lunch break
Very strict schedules
Language Barriers with business cards
Handshakes & less formal hugs and kisses on cheek Business Customs President: Ollanta Moisés Humala Tasso
Foreign relations have been overrun by border conflicts with neighboring countries still arguing with Chile over Maritime.
Civil Law System
Overall free economy
Moderately protected property rights
Inefficient judicial system Political/Legal System Family Extremely varied climate
Warm tropical wet climate near amazon jungle
Dry, arid, and desert areas can be found on the western part of the country.
Frigid temperatures and extremely cold climate can be found near the Andes Mountains Located on South America’s Central Pacific Coast
Borders Brazil, Bolivia, Chile, Colombia, & Ecuador.
Capital: Lima and located on the Central coast
Approximate Size: 515,000 square miles
Lima is the size of one of our small states Location & Climate Heart of the Incan Empire
Organized life began 2500 B.C.
Two most popular Peruvian Cultures are Sechin and Chavin
Chavin-Military Hegemony HISTORY Chulucanas pottery
Chulucanas pottery originates in the Piura Region Before Spanish Settlement and conquistadors Peru was known in the World for its artistic culture!
Fighting for the Incan Empire! The Flag 89% Roman Catholic
Blend Catholicism with tradition
2.6% other Christian denominations Religon and Aesthetics 32.461 million mobile phones
9.158 million internet users
10 major TV networks of which only one, Television Nacional de Peru, is state-owned Peru has 234 airports
Peru has 8,598 kilometers (5,344 miles) of navigable riverways
137,327 km of road ways
1906km of railways
3.688 million telephones Communication Systems Peru is one of the major artistic centers in the new world!
In Peru about 3000 typical fiestas are celebrated every year
Most to celebrate Santa Patron (A Saint) Fiesta, Fiesta! Peruvian Instruments
Quijada Music Marinera
Chicha or Peruvian Cumbia Peruvian Dances Earliest artwork came from the Cupisenique culture
artists worked with gold, silver and ceramics to create a variety of sculpture and relief carvings Art work PERU Meredith Mitchell, Melanie Griffin, Elliott Satterfield, Miguel Caballero Average household size is 5 people
Father is head of household
Large households with immediate and extended family can be found under one roof
Wife holds high power in home Marriage
Legal age system 18 years old is minimum age to marry
Specific religious and sacred wedding ceremony. Only 2/3 of the country’s population have access to public health care systems Health Care Extreme sporting activities
hiking, whitewater rafting, sand boarding, rock climbing, and paragliding
Peru’s beautiful landscape makes it an extreme sportster’s paradise Some of the best surfing in the world Recreation high-rise apartments as well as many “squatter” villages (rural or low economic areas) Housing Due to lack of technology
More heavily the problem is that Peru’s climate is a breeding ground for many different forms of bacteria Cholera - Found in most every region in Peru, more abundant along the coast line Ceviche Typical dish of Peru Lulo Peruvians eat a lot of fruits and rely on juices for hydration. Diet and Nutrition Traditional dress is found among the indigenous tribes
Business Dress is “westernized” among men, and for women it is very conservative (many women do not work) Clothing Peruvian raised pigs are a great food source and can also double as horses. Peruvians rely on fruits and vegetables that their climate will allow
They eat the meat available hunting wild game that are native to their habitat Supermarkets
Small Grocery Stores
Points of Display Distribution Strategy Newspaper: 71% of the population read it.
TV: 1 of every 3 Peruvians has access to it.
Internet: 10 million users. Promotion Strategy High development, but difficult access.
11.20 salaries vs 1.05 salaries.
Internet users: 34% of population. Availability of Media Size: 15.9 million
Unemployment rate:7.7% Labor Force Major Imports:
Petroleum, vehicles, and machinery.
China, United States, European Union, Canada. International Trade Low Prices
Dispensers: $39.99 Pricing Strategy Peruvians like to shop at small grocery stores.
50% of the middle class buys at supermarkets.
Only 78.3% of the population has access to drinking water. Consumer Habits Major Exports:
Gold (17%), copper and its ores (15%), textiles (9%).
United States, China, Brasil, and Chile. International Trade BRITA