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Fundraising for European Projects - A European Fellowship Webinar

Dennis Jim Frederiksen and Adric Constantinou-Etheredge from European Fellowship gave an online seminar about fundraising for European projects. www.europeanfellowship.org
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Dennis Jim Frederiksen

on 21 October 2011

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Transcript of Fundraising for European Projects - A European Fellowship Webinar

A European Fellowship online seminar Dennis Jim Frederiksen Chairman Training
Facilitator Member of FDF International Committee
Member of FDF National Camp International Committee Local group leader for 9-11 year old kids 6 years of experience with International youth projects
Applied to the European Youth Foundation 8 times successfully Fundraising? Works with and teaches and interpersonal organisational communication Adric Constantinou-Etheredge Lecturer of
Intercultural Understanding Consultant / guest teacher
and Former project leader Member of this Christian
youth organisation
since 8 years old and
never escaped! led or facilitated more than 40 International youth projects
Funded own documentry series through EU's Youth in Action.
Currently responsible for securing funding for EF's activities Fundraising? What are we talking about (definitions) European Fellowship Development Pool The presenters Conditions:
To apply you must come from an organisation that is either a member or member in touch of European Fellowship. A list of organisations can be found here http://europeanfellowship.org/index.php?option=com_content&view=article&id=15:members-and-friends&catid=7:info-about-the-organisation&Itemid=25 Fundraising for European Projects "The Phoenicians invented money – but why so little?!" Johann Nepomuk Nestroy (1801-62)
Austrian dramatist Writing a funding application to an established
European level funding institution (CoE and EU)
- European Youth Foundation used as example Projects involving cooperation
between several countries and organisations in Europe As example:
Training course for young people from multiple countries - Youth meetings Resource Centre T-kit on Fundraising
http://bit.ly/e34eas

T-kit on Project Management
http://bit.ly/hnOOIx

Fundraising Code of Practice
http://bit.ly/hZBRfa Contact us

Dennis
chair@europeanfellowship.org

Adric
training@europeanfellowship.org Links
European Youth Foundation
http://www.eyf.coe.int/fej/

Youth in Action
http://ec.europa.eu/youth/index_en.htm

European Fellowship
http://europeanfellowship.org Todays programme Why organisations need money, why funders give money, and the consequenses of this Practial example of writing project aims in application for the European Youth Foundation Tips and tricks Why european institutions like the Council of Europe and the European Union give money Easy access to small funds for members and members in touch of European Fellowship Why is it easy? * The Boys-Brigade, UK & Eire (www.boys-brigade.org.uk )
* Nuorten Keskus, Finland (www.nuortenkeskus.fi )
* Suomen Poikien ja Tyttöjen Keskus - PTK, Finland (www.ptk.fi )
* Frivilligt Drenge- og Pige-Forbund (FDF), Denmark (www.fdf.dk )
* IKE Transylvania, Romania (www.ike.ro )
* Compass Club, Ukraine (www.compass.org.ua )
* SZIE Saint Emeric Association, Hungary (www.szie.org.hu )
* EELK Laste- ja Noorsootöö Ühendus (Ev.Luth. Church in Estonia / Association for Work with Children and Youth), Estonia
* Salesian Boys and Girls Brigade, Malta
* Croatian Catholic Crusaders Youth Organisation
* Chirojeugd-Vlaanderen V.Z.W., Belgium (www.chiro.be)
* Girls' Brigade England and Wales (www.girlsbrigadeew.org.uk )
* Youth Department of the Evangelical Lutheran Church of Latvia ELCL
* Youth Centre of the Evangelical Lutheran Church in Lithuania (www.liuteronai.lt )
* ÆSKÞ, Iceland (www.aeskth.is)
* AEJ, Germany
* ZAK, Malta (www.zakmalta.org/ ) Max 2 page form
No deadline
Open to many types of projects
Awards up to €300 What are the priorities? For an activity to be considered for support from the pool, it is required to:
-Include a strong international dimension
-Must be coordinated with EF
-Must be coordinated with the applicant’s home organisation
-Include advertising for EF and future EF activities if applicable
-Must be in accordance with one or more of EF aims and interests (see below):

•Raise the awareness of young people to the needs of others (especially other young people) locally, nationally and globally and encourage them to engage in activities and projects in which they can make a difference,
•Share regularly with each other bilaterally and multilaterally in leader training and in exchanges of people, ideas and information at all levels of membership in each EF organisation,
•Share experiences of the Christian faith, develop personal faith and deepen the Christian content of its member’s mission,
•Develop organisation’s commitment to, and experience of member participation and involvement,
•Provide a central distribution of information about local and national events run by EF organisations to which other Fellowship organisations are invited. Why do NGOs need to do fundraising? Who decides? The motivations for needing money and for giving it are different, which has consequences for the fundraising proces. EF Chairmanship Young people in our organisations
benefit from participating in, and organising international youth activities. We have more ideas than money Important to give everyone an equal opportunity to participate across economical and geographical differences International events are expensive especially because of travel costs Motivation We as NGOs have limited (human) resources and often rely partially or fully on volunteers work.
Projects involving fellowship, challenges, fun and a strong social life are some of the things which motivate young people in NGOs. The politicians try to achieve certain objectives in partnership with others

Building upon and supporting civil society - with the help of civil society We need to get to money as fast as possible – as writing funding applications is often not what motivates most people To implement the policies and priorities they agree upon on a political level if they e.g. wish to have a strong civil society with responsible citizens in the future Europe - they can focus on empowering young people and their work in NGOs Discussing human rights on EF training course Planning team
for training course NGO FUNDER CONSEQUENCE Two perspectives
on the proces Wanting to do SOMETHING CONSEQUENCE FUNDER NGO Starting point Why? How? Met someone
had fun,
want to do
a project Have ambitions for a certain development in organisation See the need for something
in community or organisation Wanting to do SOMETHING - some kind of project
because it feels right
"Because I want to" - "It could be fun, interesting and cool" Relies on a certain amount of intuition and not on a specific strategic aim Implementing policy and
ensuring documentation The Council of Europe and the European Union are primarily financed by public funds (taxes) as are the money they give to NGOs. Applicants must be either an international non-governmental youth organisationor network, or a national youth organisation or network co-operating with at least three other national organisations or networks from different member states;
No more than one quarter of the participants may be over the age of 30;
As a rule, to be eligible, a project must take place in one (or more) memberstates of the Council of Europe;
Participants and organisers must make a significant financial contribution towards the activity themselves. The EYF cannot finance more than two thirds of the total costs of the project. Documentation of how money is spent is a central aspect of managing public funds To recieve funding the young people the funders wish to involve, are required to be professional, strategic and accurate in terms of what their organisation and project wants to achieve – the more precise, the better.

Hence (project) management skills become increasingly important in fundraising "Collection of data to prove that the money was spent as agreed and has contributed to a particular social or economic objective is also a common feature. Evaluation of work done with public funds is particularly important as use of public money is subject to public scrutiny."(t-kit 9, 17) This means a demand for extensive evaluation and documentation of results achieved.

In our experience the requirements are becoming increasingly complex and documentation is a detailed and very large task in fundraising from European institutions today. Example from study session
funded by the Council of Europe A shift towards more (project)management Funding is given on a basis of competition on market terms, the NGO which can offer the best project which will achieve most of the funders wishes, is the one who wins.

By knowing your own strategy, it should become easier to integrate what a suitable funder is looking for into your own plans. The idea is that NGOs should clarify their own mission and strategy and identify clear objectives for actions they want to take, before they can start fundraising. Could e.g. be from past good experiences in the NGO, from social needs, and from the culture of the NGO - some of the things which they like about the organisation, but perhaps are not 100% aware of. Young people who just somewhat intuitively wants to do SOMETHING, do not fit into the way the funding institutions work and select projects The less strategic & managed
NGO based more on initiative To illustrate different perspectives in the funding world, we have made a SOMEWHAT EXAGGERATED version of what the perspective of the funder and the NGO could be. The "ideal" strategic and management based NGO The NGO works strategically with goals and is based on management principles.


The NGO decides on a mission, a strategy and some actions (projects) for the following period.


They need financing so they start an extensive search for a suitable funder, which matches their own strategy.

At the same time, they look for suitable project managers and trainers which are skilled in the areas of their strategic project.

Once they find a suitable funder, writing the application becomes a process of explaining why part of the projects in the NGOs strategy match the priorities of the funder and hence gives the funder what they ask for. The suitably skilled and international planning team do this together, so
they agree on the aims of the project.

Planning, running and evaluating the training course is done by the international planning team which take the aims from the application and turn them into a concrete project - e.g. a 1 week training course.


The funder and the NGO both get what they wanted. The funder gets their priorities supported and the NGO implements part of their strategy The NGO is perhaps somewhat strategic, but relies just as much on volunteers and generally on people taking initiatives because they intuitively feel like doing it, not because it's part of a strategy.

A young person from an NGO is motivated to do an international youth project - some kind of youth meeting or training course.


This person finds a funding institution which in some form works with international youth projects and she looks at the priorities of the funder.

She writes an application where she tries to match some of the priorities of the funder. Her own idea of the project is vauge, so the funder's priorities are given a lot of weight.

If the application is accepted, she uses her personal network, the NGOs website, Facebook etc. to find other people around Europe who are interested in doing the project with her.




She now has funding, so she can pay for travel costs for the international planning team to meet. They all have their own skills, ideas and experiences from their home organisations, and the planning, running and evaluation of the training course becomes a complex mix between what they bring, and what the priorities of the funding applications says.

The funder gets their priorities supported and the NGO has a training course which does not fit to a specific strategy, but has motivated 40 young people to continue volunteering in their NGOs thus contributing to civil society. 1 2 3 4 5 6 7 Funder NGO European
Youth Foundation Aims Where to start: Basics of EYF an example An NGO wants to organise a training course for young people in Europe - they have decided to use the European Youth Foundation (EYF) of the Council of Europe 1. Start with thorough research www.coe.int/youth Some basic rules govern distribution of EYF resources A lot of mistakes and problems later, can be avoided by having read
all the documentation first. It takes some time, but pays of later. ACTIVITIES WHICH CAN BE FINANCED BY THE EYF

A. International youth meetings (Category A)
B. Youth activities other than meetings (Category B)
C. Administration of international non-governmental youth organisations and networks (Category C)
D. Pilot projects (Category D) To be supported, activities should contribute to the priorities and the programmes of the objectives of the Council of Europe's youth sector.

In addition, especially for Category A projects, the Secretariat checks to what extent the application corresponds to certain criteria. These include:
clearly set out educational aims and learning objectives
coherent and feasible budget
geographical balance of participants
international preparatory team'
multiplying effect.

(http://www.coe.int/t/dg4/youth/fej/FEJ_presentation_EN.asp) Ask yourself how your training course could
contribute to one or more of these?

Does a specific subject match you and/or your organisations interests? If in doubt about what something means, then go to www.coe.int and read about the policies of the CoE (e.g. white papers)
- understand what they want to achieve 2. Find common ground To apply you must register first, and gain access to the online application form Also be very aware of deadlines, only 2 times pr. year (pilot projects min. 3 months before beginning) This vital part of the application we will use as an example The application form for category A - Youth Meetings Writing the Translate your idea to the funders language
you cannot be sure they know what you mean in your own terms.

Do however not make it a copy of their priorities. What to do when writing Aims or objectives A key point in your application where you communicate what your project is going to be about. What is supported? Exchanges
Other projects If a young person from an NGO wants to organise a training course because she wants to meet young people from all over Europe, finds it exiting to learn about their culture and become friends... This could be translated to One way of defining Intercultural dialouge is to be creating understanding, respect and tolerance between young people from different nationalities. So the wish to learn about each others cultures can be used as part of the programme and combined with some training ressources on e.g. combating discrimination. The aims for Easter Course are:

1. The Participants must learn about other organisations in order to share problems and solutions

2. The course must help young leaders getting into or strengthen their faith.

3. Learn how to understand the strength of differences (intercultural learning)

4. To be given practical ideas for the work at home in the terms of: Games/play/Working methods/Confidence/trust

5. To encourage young people to keep working as voluntary youth leaders.

6. The participants shall be encouraged to make further exchanges. We are partially following our aims and partially doing what the EYF will support.
We usually try to match several points on the current list of priorities, but not all of them. Easter Course - a European Fellowship training course. From a succesful application International youth activities
Campaigns or projects EFs aims 1. To understand the causes, the complexity, and the huge societal impact of large-scale conflicts with roots in cultural and religious differences.

3. To battle racism, xenophobia and Islamophobia by giving participants practical tools for positive intercultural and interreligious communication based on dialogue, respect and understanding. DO NOT COPY Some of the Aims in the actual application The marked parts are keywords which matched COE priorities that year. CoE priorities The rest of the application Project summary.
(maximum 4000 characters)

This description of the project should include :

- the main themes,
- the objectives,
- a detailed description of the methodology used and the main elements of the programme,
- the medium-term planning and implementation of the programme.


Purpose of the meeting in your organisation's short and long-term programme:


Preparation of the meeting (number of preparatory meetings, venue, number of participants and their country of residence, preparatory documents etc.)


Follow-up to the meeting (other than a report):


Please describe briefly your previous experience in organising activities of this type. Don't Lie! When you are found out, you will never get funding again - and neither will your organisation! Multiplying effect Take full advantage of your project or event to advertise all international activities that you are involved with When you have a successful application, don't just copy it the next year- or you will be in for a surprise! Don't Copy Talk to the funders Behind a bureauocratic office is a real person who loves to speak to other real people - call them / email them with anything you are not sure of Just because the deadline is the beginning of April, doesnt mean you should start writing at the end of March! Don't leave it to the last minute Four eyes are better than two Get someone else with some experience to look over your application form(s) and feedback.
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