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BMW

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by

Mohamed A.

on 17 June 2013

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Transcript of BMW

Streke sider
Stort i bilbransje
Sterk merkevare i Kina
Kvalitetsprodukter
Førsteklasses materialer
Miljøvennlig kjøretøy
Høy kostnadsstruktur
Høye priser
Svak merkevare portefølje
Muligheter
Utvide merkevaren portefølje
Økende drivstoffpriser
Nye utslippskrav
Trusler
Stigende råvarepriser
Intens konkurranse
Svake sider
Elektrisk bil
(BMW i3)
Buss
Lastebil
Om BMW
SWOT-analyse
Sterke sider
Svake sider
Muligheter
Trusel
Produkt markedsmatrise
Skilder
Innledning
Produserer biler og Motorsykler
München, i Tyskland
Rolls-Royce
Mini biler
BMW Motorrad og Husqvarna motorsykler
Om BMW
Visjon 1 (Per E. Nørgaard og Bent E. Olsen)
http://en.wikipedia.org/wiki/BMW
http://ndla.no/nb/node/101564
Google bilder
Skilder
Hydrogenbil
Full transcript