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Gator Cycle Marketing Plan
Transcript of Gator Cycle Marketing Plan
To create a cycling community and form a long-term relationship with the Gainesville residents through excellent customer service, quality equipment, and passionate employees.
To make Gator Cycle synonymous with the ultimate riding experience and provide top-notch equipment and accessories.
Simplify community board
Hire a marketing intern/campus liason
Emphasize sale ads
Blog (bike trends, news, etc.)
Link to Facebook
RTS bus ads
awareness of Gator Cycle through the engagement of local companies.
Maintain relationship with Shands
Sponsor university clubs
Gators Going Green
SG Bike Repair Shop
Establishing university relationships
Facebook and Twitter
Trend research at UF
Focus on Gainesville Professionals
Hawthorne Trail Bike Race
$15 per person to race
25% charity of choice donations
Various lengths of race:
4mile, 8mile, 16mile
Possible dates: February 2nd or 3rd, 2013
Wide range of price
Google and Yelp reviews
Informative materials (SWAG)
Competing bike shops
professional athletic adults
Gator Cycle provides the highest quality in products for bicycle performance and racing experience.
50 white t-shirts:
One ink color: $279.50 ($5.59 each)
Two ink colors: $343.50 ($6.87 each)
50 blue t-shirts
One ink color (orange?): $327.00 ($6.54 each)
My only bike store
Great customer care
My family has always shopped here
Consistent Service over years
Good quality of Goods and advice
Family Service x 2
Professional and Friendly
It has what I need
Bad customer service
They do not have many promotions or marketing on campus