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Curbing Excessive Lunch Breaks

Using Loss Aversion and Social Norms in Email Campaigns

Lauren McDevitt

on 22 April 2010

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Transcript of Curbing Excessive Lunch Breaks

This is Jack... Employee of a global corporation Bonus heavy compensation His boss works in a different office Likes long leisurely lunches The Problem Control Loss Aversion Social Norms Sample Results Curbing Excessive Lunch Breaks
Using Loss Aversion and Social Norm Email Campaigns By: Vivian Chen, Rachel Cohen, Lauren McDevitt, Josh Wais The End
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