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Transcript of Nestlé
394478 Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé.
Nestlé is today the world's leading nutrition, health and wellness company.
Nestlé is present in more than 80 countries with over 280,000 employees
The corporation Mission and Vision Nestlé is not like other companies. They have no mission nor vision. They follow values and principles. To try to summarize them in a sentence or two would make them meaningless High commitment to quality products and brands.
Respect to other cultures and traditions.
Commitment to a strong work ethic, integrity honesty and quality.
Personal relations based on trust and mutual respect.
A personalized and direct way of dealing with each other
A more pragmatic than dogmatic approach to business
Openness and curiosity for dynamic and future trends in technology, changes in consumer habits, new business ideas and opportunities, while maintaining respect for basic human values, attitudes and behaviour.
Pride in contributing to the reputation and the performance of the Company.
Loyalty to and identification with the Company.
Values Nestlé's business objective is to manufacture and market the Company's products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners.
Nestlé does not favor short-term profit at the expense of successful long-term business development.
Nestlé recognizes that its consumers have a sincere and legitimate interest in the behavior, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist
. Nestlé believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization.
Nestlé is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial.
Nestlé continues to maintain its commitment to follow and respect all applicable local laws in each of its markets.
General Principles organizational principles Nestlé is in favour of and implements pragmatically:
• Flat and flexible organisations with few levels of management and broad spans of control, including project teams and task forces.
• Clear levels of responsibility and well-defined objectives are a must
• A structure which assures operational speed and personal responsibility, with strong focus on results, reducing bureaucracy as much as possible.
MISSION AND VISSION Mission
We are passionate to offer mexican families wellbeing in their lifes through products and services of excellence, bringing benefits to our people, stockholders, clients, suppliers and community.
Evolve from a respected and trusted food company to a respected and trusted food, nutrition healthy and wellbeing company.
ANALYSIS OF BUSINESS ENVIRONMENT Macroeconomics Mexico
Surface: 1,964,375 sq km
Population: 111,211,789 habitants
Boundaries: Belize, Guatemala and USA
Currency: Mexican peso
PPP Income per capita: $13,500 (2009)
12 Free Trade Agreements (Covering more than 44 countries)