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Persuasion and Rhetorical Techniques

English 1 b
by

Melinda Howard

on 8 April 2013

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Transcript of Persuasion and Rhetorical Techniques

Persuasion Or... how you get what you want It is in writing A few more techniques Persuasion is everywhere, just think about it. Dr. King was persuading his audience in his speech "I Have a Dream"

What were some techniques that he used? DEFINITION: occurs when words are repeated in order to make a stronger impact on the reader.
EXAMPLE: The people of this city deserve a mayor they can trust, a mayor they can respect, a mayor they can count on. Repetition DEFINITION: In grammar, parallelism is a balance of two or more similar words, phrases, or clauses.
EXAMPLE: I went to the store, I went to the mall, and I went to bed Parallelism DEFINITION: comparison between two words (or sets of words) to highlight some form of seemingly unlikely similarity between them
EXAMPLE: This is your brain. This is your brain on drugs. Any questions? Analogy Are there more techniques than the ones that King used? It is on TV It is on your phone your peers use it your teachers use it On the radio on the roads DEFINITION: This technique demonstrates that two or more things are connected by stating that one causes another.
EXAMPLE: Many studies show that eating 200 carrots a day causes a person to become smarter. CAUSE AND EFFECT DEFINITION: a deliberate exaggeration for emphasis or effect
EXAMPLE: With a Herculean effort, straining every muscle in her young form, Jane answered the phone. OVERSTATEMENT (hyperbole) DEFINITION: a question that prompts the reader to think, but which the writer does not answer because the answer is usually obvious to the reader
EXAMPLE: Who among us has not dreamed of the day when we can soar among the clouds using only the power of our minds? RHETORICAL QUESTION DEFINITION: occurs when the length and structure of sentences is varied in order to make certain statements stand out more
EXAMPLE: In high schools all over the country, students are being fed lunches that are neither tasty nor nutritious. This MUST stop! SENTENCE VARIETY DEFINITION: the deliberate expression of an ideas as less important than it actually is
EXAMPLE: One passenger described the plane crash as “rather upsetting.” UNDERSTATEMENT DEFINITION: This is persuasive writing that appeals to the part of humans that likes to think. It tries to persuade us by giving what appear to be good, solid reasons to share the author’s point of view. It uses facts, definitions, cause and effect, etc.
EXAMPLE: Many studies show that the most successful way for a student to improve his reading level is to READ! APPEAL TO REASON
(a.k.a. rational appeal) (a.k.a. LOGOS) DEFINITION: This is when the writer appeals to powerful emotions, such as our love of country, family, peace, and justice, as well as to our fear and hatred of the things that threaten us.
EXAMPLE: Students, if you truly care about your grades and your futures, you will earn your AR points! EMOTIONAL APPEAL (a.ka. PATHOS) DEFINITION: This is when writers rely on their authority, credibility, or general character. They present themselves as trustworthy. They may have education or personal experience that makes them an authority, or they may get their information from others who do, mentioning experts as sources to lend credibility.
EXAMPLE: The English 10 teachers know from experience that the most successful students are those who come to school every day, pay attention in class, and complete all class assignments like AR and Study Island. APPEAL TO AUTHORITY Now lets see what we learned. Write down all the persuasive techniques on a piece of paper.
Make a box next to each technique.
Read the examples on the following slides.
Mark the slide number in the box that identifies the technique used for each example. Now you try! Parents, if you truly love your children and care about their futures, you will turn off the TV and take them for a walk. What’s this technique? Every elementary school principal in the state of Arizona agrees that watching too much television is detrimental to their students. How about this one? Many parents use children’s TV as a babysitter, or worse, as a substitute mother or father. Instead of reading to their children, they plop them in front of the television. If we want to raise children’s reading levels, the TV must be turned off. Parents, don’t abdicate your job! And this one? Watching your very favorite TV show with all of your friends can be mildly entertaining. What’s this one? Americans view too much television; 50% watch at least three hours every day. And this one? Watching TV all the time is like becoming a vegetable, namely a potato. This one? Watching too much TV will fry every cell in your brain. Here’s another one! We can learn from TV in the morning; we can learn from TV in the afternoon; we learn from TV in the evening. How about this one? Haven’t you ever wanted to just kick back, relax, and watch some really bad TV? Can you figure out this one? Studies show that watching the History Channel will positively impact a student’s grade in World Studies. Name that technique! And finally this one? When you are right you cannot be too radical; when you are wrong, you cannot be too conservative. ~ MLK
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