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TJ's Company Analysis
Transcript of TJ's Company Analysis
Porter's 5 forces analysis
Competitive Strategy: Differentiation
unique products under the TJ's label
cheaper prices for high quality items
ex.) Two-buck chuck
funky and fun atmosphere
ex.) hawaiian shirts & bell-system
Trader Joe's Top Manager
Dan Bane CEO
Trader Joe's Mission Statement
"The mission of Trader Joe's is to give our customers the best food and beverage values that they can find anywhere and to provide them with the information required to make informed buying decisions. We provide these with a dedication to the highest quality of customer satisfaction delivered with a sense of warmth, friendliness, fun, individual pride, and company spirit."
Strengths & Opportunities
Weaknesses & Threats
brand name proucts
high customer contact
Sociocultural trend towards unique & more natural products
International growth optional
nondisclosue acts with suppliers
smaller stores with only 4,000 SKU's
phase out of customers favorites
low munber of suppliers (shortages)
very selective locations right now
increase in competition
Rivalry Among competitors
Potential New Entrants
Bargaining Power of Buyers
Bargaining Power of Suppliers
Threat of Substitute Products
hard to compete with TJ's brand, however, Kroger and Whole Food are trying to catch up
capital requirements are average
finding cheap/health concious suppliers would be difficult
many grocery stores to choose from
can choose to cook/eat out
can not recreate/find their original TJ's brand
TJ's nondiscolsure agreement makes it undetectable to consumers if they changed their suppliers for the TJ's brand
Customer Loyalty to the TJ's brand name products is their biggest competitive advantage
80% of products on their shelves are TJ's branded products
can't be found anywhere else
"10 Secrets to Trader Joe's Success." CBSNews. CBS Interactive, n.d. Web. 07 July 2013.
"Inside the Secret World of Trader Joe's." CNNMoney. Cable News Network, 23 Aug. 2010. Web. 07 July 2013.
Llopis, Glenn. "Why Trader Joe's Stands Out From All the Rest in the Grocery Business." Forbes. Forbes Magazine, 05 Sept. 2011. Web. 07 July 2013.
"Sign up for Our Free Weekly E-newsletter." Trader Joe's Customer Experience Obsession. N.p., n.d. Web. 07 July 2013.
"Think Again before Working for Trader Joe’s." Think Again before Working for Trader Joes. N.p., n.d. Web. 22 July 2013.
"Trader Joe's." Trader Joe's. N.p., n.d. Web. 07 July 2013.