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Digital Media

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by

Ashish Dakhane

on 20 July 2014

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Transcript of Digital Media

Understanding Digital Media Industry
Digital India
Projects worked-on
Company overview
Digital Media
Ashish Dakhane (2013063)
Objectives
Projects worked-on
Client Servicing
Projects worked-on
Social media
Digital media
Content marketing
Over 240mn internet users

More than 70mn from rural India

Online business in 2013 was worth $10bn

Two third of all the e-commerce comes from mobile devices

Growth of 18% expected annually to reach $7.5bn till the year 2018
Full service digital advertising agency

Social media marketing

Search marketing

Media planning & buying

Ranked amongst top 10 digital agencies

Over 450 clients
SEO
Search Engine Optimization

Framework behind

Page Rank

Cross linking

Back linking

Quality content matters
CMS
Content Management Services
NEWS
Videos
Photos
White papers
e-books
Infographics
Case studies
How-to guides
Question & Answer articles
Computer programs
Software
Digital video
Web pages & websites
Social media
Data
Databases
Digital audio
e-books
Platforms where individuals & communities
Share
Create
Co-create
Discuss
Modify
user-generated content

A world of networking
1,500,000,000
over users
worldwide
Backend
Front-end
Client Servicing
Meeting the client

Getting content

Developing & buying content

Updating the client
Media Planning
Execution plan

Deadlines and deiverables

Terms of contract

Monetary evaluation

Future benefits to the client
Business Development
Generation of ideas

Development & expansion of the business

Brains of the organization
SEO
Social bookmarking

Blog commenting

Forum discussion posts
CMS
Procuring content from client

Buying online content for client

Uploading & updating content
Meeting the client for giving updates

Discussing the action plan for further stages

Discussing the feasibility of changes to be made

Maintaining the log sheet for project
Recommendations
Scheduled Inter departmental meetings twice a week

Daily reporting to the department head

Having concrete deadlines for projects
Conclusion
Brief overview of the vast digital media industry

Improvement of soft skills by dealing with internal departments & clients

Dealing with crisis situation and deciding priorities on deliverables
Full transcript