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UBC Rec

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by

Kelvin Yeung

on 14 April 2010

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Transcript of UBC Rec

AGENDA Introduction
Research Methodology
Objectives
Findings
Recommendations
- Limitations
Conclusion
SWOT Strengths Opportunities Threats Weaknesses Wide offerings ranging from events, leagues, and instructional programming

Dedicated student & Full-Time staff

Unique recreational product
Can capture more of the market share if they implement more effective marketing campaigns
Lack of brand awareness of campus

Overall product offering knowledge
Other leisure and recreational activities that are competing for students’ time

Clubs, Greek Life, Socializing, etc.
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Also runs Leagues and Instructional Programming
LIMITATIONS One of the most innovative university recreation programs in North America Unparalleled competition and fun-filled culture Storm the Wall, Day of the Longboat, TRIDU Response Bias Non-Response Bias Survey Structure OBJECTIVES To assess the brand strength

To identify WHO is the target market Unparalleled participation Diverse, innovative and sustainable programming and delivery A safe and equitable environment An exceptionally talented and inspired staff A distinct fun-filled culture Access to the finest facilities Target Population Sample size
Primary and Secondary Data
Convenience Sampling
Social Media (i.e. relevant Facebook Groups)
UBC AskMe Database
In Person Close ended questions

Recommendations Increase Awareness of activities, events and programs

Uniform Promotion Strategies

Make a closer connection between UBC Rec and the UBC student life

CONCLUSION
Future Improvement
More Quantitative Questions
Representative Sample
students and staffs
150 respondents
Benchmark = 120 responses Methodology Statistical Significance Anthony Pan
Hai Nguyen
Jake Cham
Kamil Ginatulin
Kei Onishi
KelvinYeung FINDINGS
Full transcript