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major modes of media
Transcript of major modes of media
Six major modes of media
events and experiences
The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication.
Public relations- PR
“It is these fundamental considerations that have fuelled my own and my family's determination to deal with these attitudes within the Ferrero Group; this resolve has led us to create a Foundation that will honour the work, the spirit of self-denial, the sense of responsability and the precious loyalty of so many colleagues."
Michele Ferrero, Alba 28 Oct 1983
SOCIAL ENTERPRISE INITIATIVES
The Ferrero foundation of Alba
Ferrero Social Enterprises are already in operation in Cameroon, South Africa and India. They are veritable enterprises, not just charitable activities.
Their mission pursues two main goals:
2. Undertake philanthropic-social initiatives
in favour of children and teens
LOYALTY AND TRUST
RESPECT AND RESPONSIBILITY
INTEGRITY AND SOBRIETY
Ferrero supports the notion that
responsible commercial communications
can assist consumers in making appropriate choices about food and beverage products.
Christmas campaign- reinforce the brand image
Temporary boutique with limited editions