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Atlific Hotels

Thousands of Rooms. One Name to Remember.
by

Michelle Candillo

on 21 October 2015

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Transcript of Atlific Hotels

THOUSANDS OF ROOMS.
DOZENS OF HOTELS AND RESORTS.
ONE NAME TO REMEMBER.
Integrated hotel management company
(6500+ rooms).

Our core services include:
Overall Hotel Operations
Sales & Marketing
Accounting and Financial Reporting
Revenue Management
E-Commerce
Food & Beverage
Service Delivery
Information Technology
Purchasing
Atlific Hotels is the Canadian arm of Ocean Properties.
Ocean Properties is one of largest privately held hotel management companies in North America.
Head offices in Delray Beach, FL and Portsmouth, NH.
80+ years combined experience.
Network of over 98 properties in the United States and Canada (over 15,000 rooms).
EXECUTIVE TEAM
Robert Chartrand, C.A.
Executive Vice-President & Chief Financial Officer

Philippe Gadbois,
Senior Vice-President, Sales & Marketing

Raymond St-Pierre,
Vice-President, Eastern Canada

Robert Leoppky,
Vice-President, Western Canada
OPERATIONS
Regional VPs of Operations oversee hotels’ daily activities through a direct reporting line from the General Manager or Area Director.
ACCOUNTING
Centralized financial administration which support on-property accounting team. Each hotel has a dedicated accountant to oversee accounts payable and receivable, cash flow, payroll, bank reconciliation, monthly financial statements, and yearly audit files.
SALES & MARKETING
In Montréal, Toronto and Vancouver

Dedicated sales
Develop and monitor sales and marketing strategies.
Develop property marketing plans and budgets.
Mentor, coach and oversee the sales performance.
Presence in major Canadian markets and trade shows.
Sales training courses.
Dedicated Revenue Management focus.
Dedicated Marketing & E-Commerce focus.
INFORMATION TECHNOLOGY
Fully integrated IT department.
Oversee link between hotels and head office.
Trouble shooting on property.
Real time data accessibility for owners.
FOOD & BEVERAGE
Central purchasing with national vendors
Intranet for programs, menus, recipes, labour forecasting and training.
Assistance with menu cost and planning.
Quality service and standards.
Training on up-sell techniques.
Development of product merchandising.
It is our goal to grow our associates into great leaders while we develop our customers into repeat guests.
Everyone has access to the decision makers within the company.
We will roll-up our sleeves together.
We’re here to
build your business

Brands
Atlific opened Canada’s first Holiday Inn - 1959.
2007 - Atlific opened Canada’s first Hotel Indigo, Ottawa, Ontario
Marriott Chateau Champlain, Montreal, Quebec
Victoria Marriott Inner Harbour, Victoria, BC
Other brands in portfolio include:
Holiday Inn Express, Courtyard and Residence Inn by Marriott, Sheraton, Quality Inn, Comfort Inn & Suites and Econolodge, Executive Suites, and Best Western.
Notable Ski, Golf & Spa Resorts
Lake Louise Inn, Lake Louise, AB
Whistler Village Inn + Suites, Whistler, BC
Temple Gardens Mineral Spa Resort,
Moose Jaw, SK
Executive Suites Garibaldi Springs Golf Resort
Squamish, BC
Walnut Beach Resort, Osoyoos, BC
City Centre
Marriott Chateau Champlain, Montreal, QC
Le Westin Montreal, Montreal, QC
Lord Elgin, Ottawa, ON
Victoria Marriott Inner Harbour, Victoria, BC
Many other properties under the Marriott, Choice and Holiday Inn banners (Montreal, Ottawa, Toronto, London, Red Deer, Winnipeg, Vancouver and Victoria)
Independent Properties
Deerhurst Resort, Huntsville, ON
Lord Elgin, Ottawa, ON
Magnolia Hotel & Spa, Victoria, BC
Whistler Village Inn + Suites, Whistler, BC
Lake Louise Inn, Lake Louise, AB
Temple Gardens Mineral Spa Resort, Moose Jaw, SK
Chateau Nova Hotel & Suites, Yellowknife, NWT
Residence Inn by Marriott
Courtyard by Marriott
Carlingview Airport Inn
Montreal Marriott Chateau Champlain, , Montreal, QC - 30,000 sq. ft.
Deerhurst Resort, Huntsville, ON - 40,000 sq. ft.
Vancouver Island Conference Centre, Nanaimo, BC - 38,000 sq. ft.
Strategy – First 90 days
Conduct Sales and Marketing Diagnostic
Evaluate all S&M personnel, goals and deployment
Review rate strategy
Review marketing strategy
Review existing marketing budget, create 30/60/90 day action plan
Review e-commerce strategy short and long term
Introduce revenue management concepts and monitor progress
Sales & Marketing
Growth Driven By Satisfaction
We focus on delivering tangible business benefits and return on investment. We also strive to build enduring and rewarding relationships.
Testimonials
“In 1989 Atlific Hotels came on board prior to our opening, and continues with us today. In all matters we have been extremely impressed, especially with the recent award as one of Canada’s top 3 hotels by readers of Condé Nast Traveler Magazine. We highly recommend Atlific Hotels as managers and marketers of hotel facilities.”

A.R. (Tony) Young, President
The Magnolia Hotel & Spa, Victoria, BC
“Our firm has worked very closely with Atlific Hotels since 1998. Their high level of expertise and diligence have helped our independent and branded properties reach their financial objectives. I would not hesitate in recommending Atlific Hotels to other hotel owners.”

Jeff Gillin, Gillin Engineering & Construction Ltd
Lord Elgin Hotel, Residence Inn by Marriott Ottawa,
Hotel Indigo Ottawa, Residence Inn Kingston
and Le Westin Montréal
“I began working with Atlific Hotels in 1980 when Shelter Corporation decided to expand its hotel portfolio. Based on the success of that relationship we approached Atlific Hotels to help us to grow Temple Real Estate Investment Trust (TREIT), formed in 2006. With rapid portfolio expansion as one of our key objectives, Atlific Hotels was an excellent choice for their impressive track record, experience and approach. TREIT and Atlific Hotels now operate nine hotels in Canada including well known Temple Gardens Mineral Spa Resort.”

Arni Thorsteinson, President
Temple Real Estate Investment Trust, Winnipeg, Manitoba
Summary
Hands on management
Coast to Coast
Branded or unbranded
50 years of experience in city centre and resorts
Based in Montreal, Ottawa, Toronto and Vancouver.
Best in business accounting reporting
Second to none Sales & Marketing
One of Canada’s largest multi-branded
hotel management companies
Over 40 Hotels & Resorts from
Victoria, BC to Stephenville, Nfld
Offices in Montreal, Toronto,
Ottawa and Vancouver
Hands on Management Style
We are a Leading Hotel Management Organization

We Understand Hotel Ownership
We Set Objectives, Strive For Them, Measure Results
We are Experienced Professionals
We Have a Solid 50 Year Track Record
Business to Business Brand
Thank you
Deerhurst Resort, Huntsville, ON
Notable Oil & Gas Properties
Merit Hotel & Suites
Franklin Suite Hotel
Clearwater Suite Hotel
Nomad Hotel & Suites
Vantage Inn & Suites
And in Fort McMurray, Alberta:
Toronto Airport:
Vancouver Airport:
Holiday Inn International
Holiday Inn Express
Properties with extensive meeting space:
Full transcript