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Copy of Tour Introduction
George Colbourneon 13 November 2013
Transcript of Copy of Tour Introduction
22-9 Man Teams-198
Question: Does the Tour de France have a positive economic impact in France?
Vuelta a España, Dakar Rally, Critérium du Dauphiné
Éditions Philippe Amaury- L'Équipe
100 permanent staff
280 temporary staff
Broadcasting the Tour
5,000 hours of worldwide programming
3.5 billion viewers worldwide
Started in 1930
14.5 million gifts
12 km long
35 minutes of showtime
€ 200,000 to € 500,000
The Tour and Economic Interdependence
Almost yearly visits to neighboring countries
Grand Départ in Yorkshire for 2014
Andorra, Belgium, England, Germany, Ireland, Italy, Luxembourg, Monaco, Netherlands, Spain and Switzerland
Riders and teams come from all over the world: Kazakhstan, Luxembourg, Spain, United States, Denmark, Italy, Netherlands, Australia
38 Nationalities of Spectators
From Macro to Micro
36 stage towns
537 French municipalities crossed
37 French departments visited
Injection of revenue
1450 beds reserved every day for the organisers and teams
$644,000 for a stage start/finish
Future of the Tour
Future Stage Sites
The Tour de France has a positive economic impact on France:
Tourism and Spectating