Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Sofa Montreal

description
by

Ahmed Wasiemy

on 31 March 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Sofa Montreal

who we are &
What we do.. who we are &
What we do.. The Company The Industry Strategic Plan Financial Projections Strengths Weaknesses Own Building

Owner experience History Strategic
Focus Conclusion Short Term Medium Term Long Term 1. 2. 3. 4. 5. 6. 70,000 sq.ft JIT- Value added Service Local Access Flexibility & Choices Credibility 1991 Montreal based.. No Awareness Size of Sales Team Marketing Foundation Website
Catalogue
Promotion Opportunity.. Highest Demand in the Furniture Industry 32.9% of Canadian households bought furniture for their house last year towards Sofas 11.2% Eco-Friendly Awareness is Rising Strategy for differentiation Retirement Rate is Increasing New Market Opportunity Threats.. Companies that Outsource labour
at a cheaper cost International Furniture Manufacturers Rivalry Barriers to Entry Low threat High Start up Costs Economies of Scale Overhead Costs Independent Manufacturers
may undercut prices Imports From Asia Low cost strategy Substitutes Low differentiation product Switching costs between manufacturers are virtually non-existent for consumers manufacturers who buy cheap materials produced in Asia and assemble them in North America NEW Advertize it and sell it as locally manufactured but with significantly lower prices Buyer Power Supplier Power Situation Analysis Sofa Montreal The Company Strengths Weaknesses History Own Building

Owner experience 70,000 sq.ft JIT- Value added Service Local Access No Awareness Size of Sales Team Marketing Foundation Website
Catalouge
Promotion The Industry Opportunity.. Threats.. Highest Demand in the Furniture Industry 32.9% of Canadian households bought furniture for their house last year towards Sofas 11.2% Eco-Friendly Awareness is Rising Strategy for differentiation Retirement Rate is Increasing New Market Opportunity Rivalry New Entry Low threat High Start up Costs Economies of Scale Overhead Costs Independent Manufacturers
may undercut prices Imports From Asia Low cost strategy Substitutes Low differentiation product Switching costs between manufacturers are virtually non-existent for consumers manufacturers who buy cheap materials produced in Asia and assemble them in North America NEW Advertize it and sell it as locally manufactured but with significantly lower prices Buyer Power Supplier Power Situation Analysis Companies that Outcource labour
at a cheaper cost International Furniture Manufacturers Strategic
Focus Strategic Plan Short Term Long Term Medium Term Financial Projections Conclusion What we do The Environment Differentiation Marketing & Milestones Financial Analysis Superior Service Determine how to effectively communicate the services process, deliverables, and benefits in order to build client trust & confidence with service value and quality products Successful 2-way interaction Value Proposition Sofa Montreal offers retailers flexibility and efficiency in the delivery of quality sofas that come in a variety of colors and styles that can be customized to fit and support the needs of the buyers and their customers. Mission Vision Live our Values To create sustainable quality furniture that complement current trends

To build long lasting relationships with buyers

To inspire productivity, efficiency and flexibility.
People Environment Innovative and creative designers Bring to the retailers a portfolio of quality furniture that anticipate and satisfy customer needs Nurture a winning network of customers & suppliers, together to create a mutual and enduring value Be a responsible citizen that makes a difference by helping build and support sustainable businesses Portfolio Partners Profit Productivity Maximize long term return while being mindful of overall responsibilities Be a highly effective, lean and fast moving organization Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real, honest and sincere

Accountability: Be responsible for actions

Passion: Committed in heart and mind

Diversity: Offer variety and choices in products

Quality: “What we do, we do well”
Marketing Program Product Price Place Promotion Low to Medium range: ($380 - $420) Industrial Area 70,000 sq ft Show room Sales Offices Stock room Assembly room 45,000 sq ft available for rent one-to-one Catalogue Conclusion 2011 Penetration pricing for the first year Lower level clientele with low buying power Personal Equipment Producing large quantities Purchasing of raw materials Get the approval of chiropractors and other health professionals for the new line of products.

Build catalogues and price lists for the new products

Approach retirement homes with the new product line. Sales of 1,000,000 $ for the first year
Assuming we get Brault & Martinault Contract

Increasing prices over 2 years
Increased Margins

Therapeutic Sofas will be introduced in year 3

Assumptions for fixed costs
Assumptions Income Statements Balance Sheet Ratios Find more business opportunities

Capitalize on internet tools like emails, website, social media, etc.

Advertise in customers’ brochures and flyers

Develop special orthopaedic products for people with posture or back problems. Patent the products Develop a Mission, Vision, Value Proposition and Organization Description

Create a presentation catalogue customized to the buyer

Create the Sofa Montreal website http://www.sofamontreal.com

Take advantage of opportunities provided the strategic alliance with Safina International

Build trust with clients by creating a formal “post sale agreement” document. visit SofaMontreal.com Therapeutic product line Website Pamphlets Sales Reps Safina Montreal Partnership
Full transcript