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Marketing 188 Evaluating new product
Transcript of Marketing 188 Evaluating new product
SPRAY & GO
SKIN CARE LINE
was introduced in 1872.
Then, it was bought by
Specialize in lotion for many purposes:
Release in the beginning of March 2013
Since 96% of the body lotion is used by women,
the target market for this product is women age
Potential Market Size:
In 2012, the total sales for hand & body lotion is: about 1 billion dollars.
Unique Selling Proposition
"First body spray lotion from a major brand. It's non-greasy and convenient."
No time for lotion?
Yes, you do! ;)
Emphasize fast & non-greasy.
LIFE IS GOOD!
Move on with life
Will it success?
Capture the younger generation.
Test the market for spray lotion.
Opportunity: chance to change the perception that using lotion is feminine.
We are sorry, our lotion just does not do that.
The new Vaseline Spray & Go lotion is fast, easy and
Wife: "Honey, I am almost done. Just let me put on some lotion."
Vaseline Spray & Go lotion
is not greasy, easy, fast, and now
"Here's my phone number, your lotion is very "handy". Call me!"
Wife:"Honey, I (spraying lotion) ...am done!"
Buy ads on middle end magazines.
Use sexy figure to attract young women.
Spray sunblock has been around for 15 Years!
Music Credit: "Let the game begin" by Memphiston
No Spray Lotions are produced by large companies.
So traditional lotions will be the biggest competition.
Time to test the lotion.
First week on the shelf.