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Self Perception Theory
Transcript of Self Perception Theory
Feelings: The Perception of Self James D. Laird Application psychology change behavior to change emotion marketing "foot in the door" Self Perception Theory Our behavior defines our feelings Our actions are a response to context or our higher cognitive process Laughter is the best medicine Criticisms #2. This only works when our feelings are weak Do you believe the statement, “if you want someone to believe something, get them to do it"? Do you agree that behavior causes emotion? Do you think that culture shapes our behavior or is it the reverse? Bem, D.J. (1972). Self-perception theory. Retrieved February 2, 2013, from http://www.dbem.ws/SP%20Theory.pdf
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