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Emilee Flaugher

on 10 October 2014

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Transcript of VitaMeter

The Consumer:
People of all ages, races, genders, and backgrounds can become deficient in vitamins and minerals. Having strong levels is especially important for the elderly and women looking to become pregnant. Knowing your vitamin levels is the first step to improving them!
The VitaMeter will be sold affordably to the general public, eliminating the need for lengthy doctor visits, extensive blood work, and weeks waiting on lab results each time testing is desired. With this device, the individual can begin to track vitamin levels and check improvement in a quick and painless manner.
The Need:
Vitamin deficiency is a term used for inadequate amounts of essential vitamins in the body. Varying with the type and severity of the deficiency, many health problems can arise.
This product will be sold at general superstores and pharmacies such as Walmart or Walgreens for $30, and the App is free with purchase of the VitaMeter device. Compare this to costly doctor visits and blood work that is necessary each time an individual is tested.
Sources Used
(1) http://www.who.int/nutrition/topics/ida/en/

(2) http://ods.od.nih.gov/factsheets/Calcium-Consumer/

(3) http://www.naturalhealthmag.com/health/4-common-vitamin-deficiencies/slide/3
What is VitaMeter?
VitaMeter is an in-home device that tests for vitamin and mineral levels in the blood of the user by taking a small blood sample. It detects deficiencies in essential vitamins and minerals and partners with the VitaMeter App to track these levels in the blood over time.
The Problem:
Currently one way to discover vitamin deficiencies is to have expensive blood work done, which insurance does not cover. Blood work is uncomfortable and nerve-wracking for many, and results can take up to a week or two. A hair analysis is also an option but is expensive and requires an even longer wait for results, sometimes several weeks.
The Solution:
The Device:
Widespread Vitamin Deficiencies:
Iron: 2 billion people have anemia, caused by inadequate iron levels (1). This causes fatigue, shortness of breath, difficulty concentrating, and infections (3).
Calcium: Many children, women, and older people are prone to calcium deficiencies. A lack of absorbed calcium can lead to loss of bone mass, osteoporosis, and bone fractures (2).
Vitamin D: 1 billion people worldwide are deficient. This deficiency can add to your risk of heart problems, breast and prostate cancers, Parkinson’s disease, and dementia (3).
The Impact:

The VitaMeter will make it very easy for anyone to track vitamin and mineral levels and discover deficiencies quickly and easily. This technology will give the user the knowledge to implement changes to improve vitamin levels and in turn, overall health.
The VitaMeter will take a small blood sample by performing a finger prick, similar to that taken by a glucose meter. It will display the various vitamin and mineral levels detected and indicate where your personal vitamin levels fall between being deficient of that vitamin and having the recommended vitamin levels. This data will be sent wirelessly to the VitaMeter Application.
The VitaMeter App:
With the VitaMeter App it is easy to track vitamin and mineral levels over time. It is also possible to personalize your vitamin level goals for unique health circumstances. The App also provides the user with tips to improve levels of particular vitamins and the dangers of deficiency.
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