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Transcript of Social Media
Services Exclusivity Word of Mouth Consistency Advertise Presence Curiosity Traffic Increase Brand
Awareness Video Blogs
Blogs by bloggers
Advertising on forums Drive traffic to web presence by creating
presence in showrooms and print media Facebook Posts
Google adwords Invite bloggers to in-store events
Posting event videos/photos
Facebook contest giveaways every quarter Align offline & online campaigns
Promotions to reflect accurately everywhere Added incentives for SM fans
Sneak previews MOST IMPORTANTLY? Increase
Customer Satisfaction How? Identify Keywords Utilize multiple listening tools to monitor webspace Respond to Customer Voices on How? How? #UMG #Matbouli Satisfied Customer Respond Engage Listen Job Postings
Social Media Channels Targeted ads procure relative talent Recruiting Talent Lower costs of advertising & better hit rate Augmented reality to generate excitement What have we done so far? What now? By December 31st, 2013 25,000 fans 15% Engagement