Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Marketing Strategies for online and offline retail stores

No description
by

siqi lin

on 17 October 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing Strategies for online and offline retail stores

Conceptual Consumer Model
The model consists of six parts, namely
• demographics
• product,
• shopping goal
• latent demand
• reservation prices
• firm

MARKETING STRATEGIES FOR ONLINE AND OFFLINE RETAIL STORES
INTRODUCTION
NOW selling competition become more and more fierce. Consumer have option and sale channel to purchase goods more than before, This is the reason for business owner are paying attention on online store. The idea is for cover all the sale channel especially today online retail store become "must have" feature.
THEORY STRATEGIC
Method : Survey
Kiehl's was founded over 150 years ago
Today, Kiehl's is dedicated to giving customers quality skin care and hair care products based on the most advanced science and utilizing unique, natural ingredients.
Kiehl 's
Assume a firm offers equal prices in both channels.
BUT The online channel will become more interesting, because of its features like convenience or home delivery, cheaper. Although both prices are equal the online channel attracts consumers from the offline channel because of the “cheaper feeling”.
ATTRACT CONSUMER
return product in 28 days
Social media make customer more close to a brand.
Also change concept idea and customer review about product.
SOCIAL MEDIA
THEORY STRATEGIES
Find that retail businesses generally fall into one of three defined categories when it comes to their current ability to define their in store value with respect to service provision, with the majority of retail businesses falling vd
The foundation of a successful online to offline begins with retailers being able to truly define and promote their in store value; giving consumers compelling reasons to come in store whether that be based on
Major Success!
Excellence in customer service
Friendly
Polite
Helpful
Efficient
Professional
Knowledgeable
Honest
Resolution
Understanding
Reliable
Listen
Attentive
A personal customer experience create customer loyalty
Specialist knowledge acquisition
Consultation
Learning or classes Or all of the above
Demographic
conjoined with demographic measures like
age,
gender,
income,
occupation,
household size and
education
should be predictors of online shopping. A demographic concerning online service switching higher income and higher education is related to a consumer’s propensity to continue a service.
Product
Product Classified
convenience goods : bought frequently immediately .
shopping good : where consumers compare products on the basis of price, quality, style and utility.
specialty goods, : which are unique brands
unsought goods : consumers are not aware of buying and do not know product exactly well
Shopping Goal
If customer enjoy shopping they may value high value for money. On the opposite if they dislike they appreciate a fast check out,
5 topic goal for shopping
economic goal,
quest for self affirmation,
quest for symbolic meaning,
quest for social interaction and
reliance on schemes.
Latent Demand
This part are dealing with consumers balancing different “soft” aspects of the sales channels against each other.
This includes issues like
security,
usability,
delivery time,
need for personal interaction
and need to feel , touch and smell.
"SENSEs"
different situation
Normal & Urgent
In the survey respondents were asked to give answers regarding books, smart phone and clothes. Books, clothes and smart phone represent “centers” of three distinctive clusters.
Books could be attributed to commodity-like goods
clothes to look and feel goods
smart phone to quasi-commodity ,be utilized.

Questionnaire
1. Age , Gender, Income, Occupation etc.
2. Name the price they usually pay for the products.
3. Their favorite shopping channel and why?
4. The maximum price they would willing to pay.
5. compelling reasons to buy

Then rank different marketing strategies according to their demands

Method
Result
Collect the data and use data to rank the different marketing strategies according to theory
According to theory : Can use the information to build questionnaire
Theory strategies
Questionnaire making according to theory by represent “centers” of three distinctive clusters " Book , Cloths , Smart Phone."
Questionnaire
Explanation
From data explanation by diagrams and words to disclibe under theory strategies
Guarantee Product
For the non-famous brand can't push the price too high.
Perfumes and Clothes, tend to display higher prices in the offline store because consumers are able to assess, touch the quality a priority offline
Full transcript