2014 People
Location 3
Current Destination
Sales Proposition
Around the World with Manheim Online
2013 Performance
2014 Vendor
2014 Buyer
2014 Marketing
2014 Technology
2014 Targets
sUCCEsFUL IMPLEMENTATION OF THE 2014 STRATEGY
WILL RESULT IN A FUN JOURNEY AND ARRIVAL AT THE DESIRED DESTINATION
Marketing plan developed - locally driven but supported by group marketing
Plan to include weekly/monthly communication constants but flexible to support changing stock
2013 Highlights
Silent
Live Audio
Successful execution of
the 2014 Manheim Online
Strategy will result in strong performance and the exceeding of targets
Sales collateral developed and will be rolled out in Q1
Regular meetings / webinars with internal stakeholders
Accounts to be allocated to Online team
Sales strategy to include evolvement of the current proposition:
Open Online auctions
Closed bid now events
Buyer portfolios are to be allocated in February to specific execs
Portfolio to be prioritised, managed & owned by sales
CRM integral to activity
Activity planned monthly with Marketing and Sales Calendar - cross promotion
Group investment in infrastructure continues in 2014
Manheim Online harware to be reviewed in H1
Phone system WILL be upgraded in 2014
Further enhancements to Online Auction
Data integration to Retail & Motors
New website proposed for Q3
2014 Customer Experience
Workstreams generated from the recent workshop will gain traction in February
ICS training to commence wb 10th February
Branch appearance will continue to be a focus
Desks
Uniforms
Telephone etiquette
Fleet
Dealer
Manafacturer
Investment in individuals
Investment in team
Trust & Verify
Car Supermarket
Top 8 Fleet vendors - current
Opportunities to grow marketshare
Multi channel
Reduce leakage
Managed Service
Top 8 dealer customer
growth to include
Off site opportunities
Links to group companies
Blitz campaigns
Top 8 Manafacturer vendors
Large opportunities with:
Mercedes - off site, Auction
BMW - Online, Scot Group
Nissan - Online, Bid now, Trade Sales
Repatriation of fleet and dealer
Motor Trade
Franchise Dealer
Buyer strategy
Customer Experience
Target / Blitz days
Manheim group network
Cross Promotion
Case Study - Catterick
http://www.manheim.co.uk
Loading presentation...
Present Remotely
Send the link below via email or IM
Present to your audience
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Around the World with Manheim Online
No description
by
Tweet
