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Around the World with Manheim Online

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by

Gabriel Woodger

on 7 October 2014

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Transcript of Around the World with Manheim Online

2014 People
Location 3
Current Destination
Sales Proposition
Around the World with Manheim Online
2013 Performance
2014 Vendor
2014 Buyer
2014 Marketing
2014 Technology
2014 Targets
sUCCEsFUL IMPLEMENTATION OF THE 2014 STRATEGY

WILL RESULT IN A FUN JOURNEY AND ARRIVAL AT THE DESIRED DESTINATION





Marketing plan developed - locally driven but supported by group marketing

Plan to include weekly/monthly communication constants but flexible to support changing stock

2013 Highlights
Silent
Live Audio
Successful execution of
the 2014 Manheim Online

Strategy will result in strong performance and the exceeding of targets
Sales collateral developed and will be rolled out in Q1

Regular meetings / webinars with internal stakeholders

Accounts to be allocated to Online team

Sales strategy to include evolvement of the current proposition:
Open Online auctions
Closed bid now events

Buyer portfolios are to be allocated in February to specific execs

Portfolio to be prioritised, managed & owned by sales

CRM integral to activity

Activity planned monthly with Marketing and Sales Calendar - cross promotion


Group investment in infrastructure continues in 2014

Manheim Online harware to be reviewed in H1

Phone system WILL be upgraded in 2014

Further enhancements to Online Auction

Data integration to Retail & Motors

New website proposed for Q3

2014 Customer Experience
Workstreams generated from the recent workshop will gain traction in February

ICS training to commence wb 10th February

Branch appearance will continue to be a focus
Desks
Uniforms
Telephone etiquette
Fleet
Dealer
Manafacturer
Investment in individuals

Investment in team

Trust & Verify
Car Supermarket
Top 8 Fleet vendors - current
Opportunities to grow marketshare
Multi channel
Reduce leakage
Managed Service
Top 8 dealer customer
growth to include
Off site opportunities
Links to group companies
Blitz campaigns
Top 8 Manafacturer vendors
Large opportunities with:
Mercedes - off site, Auction
BMW - Online, Scot Group
Nissan - Online, Bid now, Trade Sales
Repatriation of fleet and dealer
Motor Trade
Franchise Dealer
Buyer strategy
Customer Experience

Target / Blitz days

Manheim group network

Cross Promotion
Case Study - Catterick
http://www.manheim.co.uk
Full transcript