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Guerrilla Marketing

From root concepts to effective examples and applications.
by

Mohab Fekry

on 29 December 2013

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Transcript of Guerrilla Marketing

WHAT IS GUERRILLA MARKETING ?
GUERRILLA MARKETING
Who is Jay Conrad Levinson ?

Author of the 1984 pioneer book

Studied Psychology, became a professor of Marketing in UC Berkeley

"Guerrilla Marketing" named one of the 100 best business books ever written, translated in 62 languages with over 21 million copies sold!
an unconventional way of marketing intended to get maximum results from minimal resources
It generates psychological attachment to the product or service long after the encounter with the marketing efforts
Guerrilla!
Atypical tactics to achieve a goal in a competitive and unforgiving environment
The brain uses images to help the subconscious mind understand
The subconscious mind can understand and link multiple messages
Guerrilla marketing targets the
subconscious
mind
The subconscious mind controls your internal dialogue
The subconscious mind is bigger and smarter than the conscious mind
The subconscious makes decisions before consulting the conscious
Global Warming
Awareness Campaigns
Keep the city clean
Smoking
Effectiveness
Creativity Overload
Examples
As Guerrilla marketing focuses on thought-provoking methods, lets take a look at how decisions are made.
Guerrilla marketing seeks to influence through focusing on the subconscious mind

It uses unconventional ways to affect the decision making process
In conclusion
It is simple creative, and will have a residual lasting effect on your target
1.
2.
3.
4.
By: Mohab Fekry
Ingredients
Guerrilla Marketing
Time
Energy
VS
Traditional Marketing
Money
Imagination
The objective must be to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral
5.
Guerrilla marketing focus on the subconscious as it makes all the decisions.
That's what most traditional marketers don't understand!
ARE YOU A GUERRILLA?
Content
"Guerrilla" Methodology
Who is Jay Conrad Levinson?
What is Guerrilla Marketing?
How GMarketing works
Examples of GMarketing
Effectiveness of GMarketing
Conclusion
5 core reasons!
It's not just
Be aware of all the "marketing weapons" accessible, DIY too!
Small group
Irregulars
Mobility
Element of surprise
Ambush and Hit & Run
Campaigns should be eye-catching, memorable, and potentially interactive. targeting consumers in unexpected places
"Marketing's greatest ally is your patience"
Primary measure is amount of profits not sales
In 2007 the soft drink ran a competition to find a real gold coin worth $10,000. The brand took the unusual strategy to bury the coin in a Boston cemetery where notable US figures such as John Hancock, Paul Revere and Samuel Adams were laid to rest.
KLM Airlines – Invisible Chair: ‘Choose your personal kind of comfort. Now more choice in Economy class. KLM Royal Airlines’
Consumer Interaction
Focus on Human Psychology rather than experience, judgement, and guesswork
#1 Analyze
Aim for more referrals and larger transactions with existing customers rather than getting new customers
#2 Implement
#3 Evaluate
"Your attack will succeed in direct relationship to how narrow-minded
you can be"
Focus on your
PRIME
customers
Combine, utilize and launch many tools
Focus on Effective Frequency
How?
Make use of the Force Multiplier Effect
Get rid of ineffective strategies
Drinkable Water
It helps create a memorable brand experience and evokes an emotional response within the observer/participant
Full transcript