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Transcript of Guerrilla Marketing
Who is Jay Conrad Levinson ?
Author of the 1984 pioneer book
Studied Psychology, became a professor of Marketing in UC Berkeley
"Guerrilla Marketing" named one of the 100 best business books ever written, translated in 62 languages with over 21 million copies sold!
an unconventional way of marketing intended to get maximum results from minimal resources
It generates psychological attachment to the product or service long after the encounter with the marketing efforts
Atypical tactics to achieve a goal in a competitive and unforgiving environment
The brain uses images to help the subconscious mind understand
The subconscious mind can understand and link multiple messages
Guerrilla marketing targets the
The subconscious mind controls your internal dialogue
The subconscious mind is bigger and smarter than the conscious mind
The subconscious makes decisions before consulting the conscious
Keep the city clean
As Guerrilla marketing focuses on thought-provoking methods, lets take a look at how decisions are made.
Guerrilla marketing seeks to influence through focusing on the subconscious mind
It uses unconventional ways to affect the decision making process
It is simple creative, and will have a residual lasting effect on your target
By: Mohab Fekry
The objective must be to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral
Guerrilla marketing focus on the subconscious as it makes all the decisions.
That's what most traditional marketers don't understand!
ARE YOU A GUERRILLA?
Who is Jay Conrad Levinson?
What is Guerrilla Marketing?
How GMarketing works
Examples of GMarketing
Effectiveness of GMarketing
5 core reasons!
It's not just
Be aware of all the "marketing weapons" accessible, DIY too!
Element of surprise
Ambush and Hit & Run
Campaigns should be eye-catching, memorable, and potentially interactive. targeting consumers in unexpected places
"Marketing's greatest ally is your patience"
Primary measure is amount of profits not sales
In 2007 the soft drink ran a competition to find a real gold coin worth $10,000. The brand took the unusual strategy to bury the coin in a Boston cemetery where notable US figures such as John Hancock, Paul Revere and Samuel Adams were laid to rest.
KLM Airlines – Invisible Chair: ‘Choose your personal kind of comfort. Now more choice in Economy class. KLM Royal Airlines’
Focus on Human Psychology rather than experience, judgement, and guesswork
Aim for more referrals and larger transactions with existing customers rather than getting new customers
"Your attack will succeed in direct relationship to how narrow-minded
you can be"
Focus on your
Combine, utilize and launch many tools
Focus on Effective Frequency
Make use of the Force Multiplier Effect
Get rid of ineffective strategies
It helps create a memorable brand experience and evokes an emotional response within the observer/participant