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Link Building Strategies & Campaigns

Turkey Edition.
by

Dixon Jones

on 16 June 2016

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Transcript of Link Building Strategies & Campaigns

Brainstorm
The Explosion
Pre-Cogs
Link Building Strategies
and Campaigns

Notes
Place your own picture
behind this frame!
Double click to crop it if necessary
San Francisco
Budapest
SEO was the RESULT of:
*Using Social Networking to engage with influencers
* Having a base of 40,000 primary followers on Twitter and Maybe the same again reliable secondary Reach
* Seemless integration with FaceBook and Google+ (Socialoomph/Hootsuite/Sendible)
* Using LinkedIn to Inform key contacts
* Youtube Video Assets also integrated into Blog
(cc) photo by Metro Centric on Flickr
(cc) photo by Franco Folini on Flickr
(cc) photo by jimmyharris on Flickr
Stockholm
(cc) photo by Metro Centric on Flickr
Let's come up with something visual
Let's have a list of Connectors
(cc Malcolm Gladwell)
Let's get foreign advocates
Let's write the newsletter
before we launch
Something Visual
Connectors:
- Bas
- Barry
- Danny
- Loren
- Lara Solara
Ambassadors / Private LinkedIn Group
So whether SEO is about Links,
Rankings, Traffic or just marketing,
Here's some of the success in 4 days
We are starting to own
a new set of terms
Digital Assets
map
How Search and Social Combined
Success is not
Random Planning
notes
outlook
photo frame
The Content
It always starts there right?
How can we improve
our quality Metrics?
We can process data FAST.
We have ACRank
Let's looks at flowing that?
Then let's do the same
with sites we know we can trust
Let's make the blog post the
target landing page
Let's tie it around
conferences
Let's find some
interesting examp[les
-Francois
-Branko
-Miguel
-Brian/Chris
-Czezary
Write a
great press
release
Make it easy for them
Embargo date
Tell them the golive url
Give them pictures
Give them an edge
help them be ahead of the curve
Give them secret Beta access
Inside knowledge & feedback
Let them see the go-live text
Give them pictures
Give them an edge
Some Principals
Search is not an
isolated marketing
activity
Links are about relationships
...As is social, actually
Newsletter
Short article, linking to the blog post
Send 24 hours after initial announcement
Partners:
Shared in confidence since January
Gave partners early access to API
Trusted partners could test our data and give feedback on our ideas before unleashing it on the world
Provides "independent" verification
Should create a second wave of interest
Efficiency: I was multi- tasking when we launched
Let's involve our partners
Link Strategies I Use
Full transcript