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Pinterest for Aviva

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Raminta Kaleinikaite

on 19 March 2013

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Transcript of Pinterest for Aviva

Only 10-20% of employees are looking for new opportunities actively, so you need to find the way to reach the non-active candidates.

Up to 60% of candidates drop off at the first step of application process, so your candidates are not getting the best experience.

There are thousands of applications, so you are not sure that you reject the wrong candidates and choose the best one for some position. Recruitment stats So start using Social recruiting The most important thing is
reaching target audience and attracting the right talent Grabs the attention.
Quick and easy way to understand visual representation of data.
Infographics have a much higher view and viral rate.
They rank very high in visitor share ratio across almost all online channels. We'll do this for you! The way using

in recruitment We build the best Talent Solutions for you Social recruiting just works better!

Since implementing social recruiting:

43% reported an increase in candidate quality

20% reported it took less time to hire

31% saw increase in employee referrals Jobvite: Social Recruiting Survey 2012
http://recruiting.jobvite.com/resources/social-recruiting-survey.php (24.8.2012) Social web recruitment is boosting Visual - Informative - Easy to understand - Interesting - Easy to share An example From this one to this one :) Pinterest for recruiting And use Pinterest for recruiting The old recruiting process is too expensive
Regular job adds are boring It is nothing more than a text-only document. As we all know, text is not very engaging. Can you imagine any modern company advertising its products
or services with text-only ads?
Of course not. Marketers realized long-ago that visual communication is far more memorable and emotionally engaging. Which product below would you buy just from a glance at the left or the right? The colorful potato chip ad is more effective than the text-only version for one very simple reason: Best practices One company that's been able to successfully leverage Pinterest as part of its talent strategy is Sodexo USA. Some facts about Pinterest more and more brands (and users!) are joining Pinterest everyday
one of the fastest growing networks
already having more than 48.7 million users Daily unique visitors
more than 145%! In addition,
Pinterest is retaining and engaging users
as much as two to three times as efficiently
as Twitter was at a similar time in history. Average time spent on social networks by American users, according to PR Daily 1h 17 min 36 min 17 min 6 min It is the fastest website
to reach 10 million
unique visitors a month "If you have a verified website, you’ll get information about how many people have pinned from your site, how many people have seen these pins, and how many people visited your site from Pinterest.
We’ll also show you a selection of your most repinned, most clicked, and most recent pins so you have a better idea of what’s popular. For example, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more."
Tao Tao, Pinterest software engineer Pinterest
has become the social media network
to watch after growing
over 4,000%
in the last 6 months. "This is huge, because brands like Sephora say that their Pinterest followers spend
15 times more than their Facebook fans." "If brands post pictures
over any other media,
54% of respondents said
they’re more likely to engage." "Actually one of Aviva’s goals is to reach out to more women at all levels and all job families – I know sites like Pinterest have a much higher proportions of women members so this might work there."

Iain Everett Women and Pinterest 32 % Keep Job Advertisements Simple
Not too long We can absorb
more data more quickly by glancing at a chart
than scanning the same numbers in a table,
or reading through a few paragraphs.
Publishers love infographics
because readers can’t stop themselves
from clicking on them. An example Little task for you Text ad

Conversion to infographic

Posting to the Pin The Job site

Sharing in social media - We are a visual society.
- We enjoy looking at beautiful and
interesting things.

A 2012 study by ROI Research confirmed this. Ridiculously popular
It's photo-heavy
People find photos compelling and will share them much more virally on social networks than a link or text post
It is the new addiction

It has launched Pinterest Web Analytics Some have called it an
“Inspiration Network” The one on the right,
right? your brain processes the information
easier. So look at the recruiting
as a marketing thing. "My company has 22 boards and I'm proud of the way followers are able to connect directly with the recruitment team and company employees. With an average of one hour and 17 minutes being spent on Pinterest daily compared to only 36 minutes on Twitter, I would say Pinterest has a big chance of having staying power."

Arie Ball, vice president of talent acquisition at Sodexo “Some of the reasons Sodexo uses Pinterest for recruitment include, it’s a great way to build your employer brand and drive traffic to your sites, it offers a visual of what it’s like to work for your company — it can showcase your corporate culture, values, employees and work environments. And, it’s free and easy to use.” Pinterest is a social network,
so take the time to form relationships
with other users and to build
a community around your brand. So get it yourself! We can make that for you! Instead of just telling people about a job or making them read a
job description, we now have the ability to show people the job,
the company, and the corporate culture using
the social media platform Pinterest. “Pinterest is now the 3rd most popular social network, it refers more traffic than Google+ and Linkedin combined, and is the fastest growing social network."

Craig Fisher, partner and social business consultant
at Ajax Workforce Marketing All you need is:
create an account
fully complete your profile
start creating boards
fill in descriptions
and start pinning! First, think of appearance - 'What is Beautiful is Good.' - should be a mix of visually stunning elements with warm, positive messages to attract and keep the attention of your target audience.

Then, remember similarity as in 'Like attracts Like.' - people appreciate, seek out, and identify with that which is familiar and similar to them/their beliefs/their interests. "Remember: Similarity = familiarity = comfort = trust
= strong relationship = credibility/influence = action."

Crystal Miller
Vice President of Marketing for TalentNet Live Carousel Consultancy is showing a great experience. "For more ideas, visit our Pinterest board for our Social Media
Community Manager & Blogger position. Feel free, of course,
to repin our images… as that’s what Pinterest is all about:
sharing graphic content." - Holly Worton Advantages: Visualization What is Beautiful
is Good. Like attracts
Like. This is where you can
have fun and
get really creative
with the board. So we claim that Traditional funnel thinking and recruiting
methods don’t work anymore - Be prepared to operate outside of a
traditional job posting mentality.
- Build a pin board for each job.
- Promote company culture and values.
- Use fashion and travel trends.
- Be a force for good.
- Just don't go off half-baked. Tips Innovation
is key to attracting and impressing top talent -
and innovation requires experimentation
with new channels and platforms. 68 % Recruiting is about relationships, so try to redirect the conversation to networks like LinkedIn that are more suitable for direct communication, because Pinterest doesn’t allow direct contact (yet). In addition, make sure interested candidates have at least one way to contact you. Sources http://www.ere.net/2013/03/13/the-case-for-visual-job-descriptions/
http://www.slideshare.net/pinthejob/pinthejobcom THEREFORE

The whole candidate journey needs
to be restructured
Full transcript