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MGT 358 Case Study Presentation

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Christian Victoria

on 6 October 2015

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Transcript of MGT 358 Case Study Presentation

World's largest automotive maker
$217,109,000 in net revenue
Major competitors: GM, Ford, Chevrolet, Honda, & Hyundai
Year 2013: 10,117,274 worldwide production.
Worldwide sales: 9,980,000

Toyota: Moving Forward
Why did we choose this case?
By: Levi Serfass, Evan Witmer, and Ibrahim Alhumoud
Just-In-Time (JIT)
Pioneered By Toyota
Emerging Market Trends
Green Initiative
Electric Vehicle
Hybrid Vehicle & Plug-in hybrid vehicles
Fuel Cell Vehicle
Trying to stay with changing trends
Value of JIT
Electric Cars
Prius Hybrid Regular and Advanced
2015 Toyota FCV (Hydrogen)
Toyota Timeline
1937 Toyota Motor Co. Ltd. established
1938 Just-In-Time system launched
1950 Toyota Motor Sales Co Ltd established
1957 Toyota Motor Sales U.S.A established
1961 Total Quality Control (TQC) adopted
1997 Prius launched

Current Market Position
Current Market Strategy
Unrelated Diversification
Toyoda Automatic Loom Works
Toyota Motors Co.
Owns Lexus & Scion
1983 Toyota Financial Services
Toyota Motor Credit Corporation
Toyota Motor Insurance Services Inc.
Toyota Production System
5 Standards/ Core Values
Genchi Genbutsu
"automation with a human touch"

automatic loom & visual control
Total Quality Management (TQM)
Overall Goal
Other Production/Quality Trends
ISO 9001 Standards
2009-2010 Vehicle Recalls
Green & Sustainability Movement
Prius Reputation

LEED Certification

FV2 2015 Launch

Exciting Vision for going Green
Innovative Car
Experienced Major Recalls to Prius Model
1.9 Million Recalled in 2014
997,000 in japan
713,000 in North America
130,000 europe and other regions
Issue was software problems
system shut down
Most American Made Car (Cars.com)
KBB best Resale Value 2014
IHS Greatest Durability
Innovative Reputation
Team Work
First Recall
Well-known international company
We all had an interest in the automobile industry
Inventory and supply chain management
Largest voluntary recall to date in 2009
Founded in 1933 by Kiichiro Toyoda
Deviated from textile industry
First Japanese car exported to US in 1957
1960's Toyota became a global presence
Be as efficient with resources as possible
"The complete elimination of all waste"

Most efficient methods
Lean manufacturing system
Daily Improvements
Just-In-Time system
Jidoka - automation w/ human touch
Six Sigma Quality Control
Late 2009
Early 2010
Defective Floor Mats
recalled floor mats on 4.2 million Toyota and Lexus vehicles
Sticking Accelerator Pedal
2.3 million vehicles
Toyota is one of the largest car manufacturers in the world with a rich history of innovation
Toyota paved the way for JIT, TQM, Lean manufacturing, etc.
Sustainability trends
Toyota Prius

Philosophy that defines management's role in continuously encouraging and implementing small improvements involving everyone.

The process of continuous improvement in small increments that make the process more efficient, effective, under control, and adaptable.

Kaizen Implementation
TQM Requires Cultural Transformation
Cross Functional Management
Education & Training
Quality Control Circles
Genchi Genbutsu
"Go & See" Philosophy
To go "Gemba"
"The real place where work is done"
The 5 "S" Philosophy
Seri (Sort)
Seiton (Straighten)
Seiso (Shine)
Seiketsu (Standardize)
Shitsuke (Sustain)
Taiichi Onho
"Just-in-Time," in which each process produces only what is needed by the next process in a continuous flow.
Primary Elements
Total employee involvement.
Strategic and systematic approach
Continual improvement
Fact-based decision making
Additional Recall
1.7 million vehicles
2005 to 2010 Toyota Avalon
2007 to 2010 Toyota Camry (not including Camry Hybrid)
2008 to 2010 Toyota Highlander
2009 to 2010 Toyota Matrix
2004 to 2009 Toyota Prius
2005 to 2010 Toyota Tacoma
2007 to 2010 Toyota Tundra
2009 to 2010 Toyota Venza
2007 to 2010 Lexus ES350
2006 to 2010 Lexus IS250
2005 to 2010 Lexus IS350
2009 to 2010 Pontiac Vibe
Second Recall
2005 to 2010 Toyota Avalon
2007 to 2010 Toyota Camry
2009 to 2010 Toyota Corolla
2010 Toyota Highlander
2009 to 2010 Toyota Matrix
2009 to 2010 Toyota Rav4
2008 to 2010 Toyota Sequoia
2008 to 2010 Toyota Tundra
"Through improvements of conventional technology, as well as pioneering efforts in the application of new technologies, Toyota is taking great steps to develop eco-cars which will help us become a low carbon society."
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