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The Elements and Principles of Design

An introduction to the elements and principles of design tailored for a Communication Technology class.
by

Daniel Quattrociocchi

on 6 February 2012

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Transcript of The Elements and Principles of Design

Elements
the
& Principles
of Design
Elements
colour
value
texture
shape
space
form
line
of Design
Principles
of Design
movement
rhythm
contrast
emphasis
balance
unity
proportion
The elements of design are what makes your design unique.
The princicples of design are the laws for designing.
what light looks like once reflected off a surface.

Has three characteristics: hue, intensity, and value.
Refers to the relationship between light and dark.

Helps with providing Form.
The tactile or implied surface quality.
A self contained area of geometric or organic form.
The area provided for a particular purpose.
An object having volume and thickness.
The continuous movement of a point along a surface.
The juxtaposition of opposing elements.
What catches the viewers attention.
the distribution of the visual weight of objects, colors, texture, and space.

can be symmetrical or asymmetrical
The feeling of harmony as opposed to randomness.
The ratio of one part of the composition to another.
The suggestion or illusion of motion.
Variation by the regular reoccurrence or alternation of different quantities or conditions.
variety
harmony
When elements in the composition relate to and complement each other.
The differences among and between elements in a composition.
Full transcript