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Richard Donne

on 2 December 2014

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Transcript of Genre

Genre is vital in the media
It enables the industry to market films to a ready-made audience, and allows audiences to form a set of expectations.
...it tells the audience what pleasures (or lack of) they might get from a text.
It tells them the story, setting, iconography, and often the actors
Genre will dictate how a text is ordered - what codes and conventions are at play - and also what themes and issues will be present in a text.
What is genre?
Genre is:

a set of patterns, forms, styles or structures that exist over a number of different films and texts
these patterns guide the production of the text, and its reception
A film will often conform to and challenge its genre's forms and conventions.
Genres change over time, reflecting culture's beliefs, values and preferences.
Genres can also be mixed, creating generic hybridity. This can only happen when the genre is well-established, and beginning to lose popularity and relevance
What problems are there with genre?

What do you think?
Genre is not fixed (generic hybridity)
Most texts do not conform exactly to the codes and conventions of each genre
Many texts will draw on a number of generic codes
Determinations of genre
1. Setting and location
2. Characterisation
3. Plot and Structure
4. Themes and concerns
5. Expectations

6. Style
Full transcript