Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

eHarmony case

No description
by

David Dao

on 19 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of eHarmony case

Agenda
Problem Statement
How should eHarmony respond to the new threats in their market?
Key Facts
Marriage oriented matches
Conservative values
Subscription model
Expertise in matching
Increased competition

SWOT Analysis
Porters Five Forces
Problem Statement
Key Facts
SWOT Analysis
Porters Five Forces
Alternatives
Recommendation
What Actually Happened?

Strengths
Weaknesses
Opportunities
Threats
Marriage
Casual Sex
Free for All
Highly Selective
Plenty of Fish
Yahoo Personals
eHarmony
Perception Map
Alternatives
Alternative #1
Expand to casual and same-sex dating under eHarmony brand
Pros
Bigger target market
No extra set-up
Easier to attract consumers
Recognize eHarmony brand
More customer retention
Matchmaking algorithm
Cons
May damage eHarmony's
Low customer loyalty
Service is not unique
Alternative #2
Expand to casual and same-sex dating under new brand
Pros
Bigger target market
Easier to attract consumers
Does not tarnish the
eHarmony brand
Cons
More marketing
Unrecognized brand
Low customer loyalty
Service not unique
Alternative #3
Geographic Expansion
Cons
Idiomatic differences
Matching algorithms may
not work in different
cultures
Isolated english speaking
areas
Alternative #4
Expand to lifestyle sites outside of dating
Pros
Synergy with the eHarmony
brand
Cons
Consumers may not want this kind of product
Expenses incurred from launching new sites
Pros
English is widely spoken
New market
Recommendation
Implementation
Add profile customisation to determine long-term, medium-term, or short-term interest and sexuality
Have a free version with very limited features supported by ads
Focus more on Canada in English and French within 6 months

What Actually Happened?
eHarmony strong armed into creating Compatiblepartners.net
Match.com
Several new entrants into market with more specific criteria
Creepy old man commercials
OK Cupid
FarmersOnly
Craigslist Personals
Tindr
Grindr
Ashley Madison
By: Bilal Khan, Camille Reece and David Dao
Patented matchmaking algorithms
Testimonial couples success stories
Guided communication
Most brand recognition
High cost to subscribe
Does not accept all applicants
Match.com
Lavalife
Christian Mingle
Trend of social networking websites
Rise of tech savvy users
Comfortable with online dating
Facebook and other social networking websites
New Competitors
Bargaining Power of Suppliers
High and low
Sites like eHarmony buy servers
Bargaining Power of Customers
High
Customers are always looking to find their match
Threat of New Entrants
High
Threat of Substitutes
Medium-low
Competitve Rivalry with the Industry
High
New emerging social media websites
New casual dating websites
Alternative #2 and expansion
into Canada
Similar market and values
Best use of resources with
minimal investment
Full transcript