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Influence of Radio in the 1920's

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Lauren Gaj

on 24 October 2012

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Transcript of Influence of Radio in the 1920's

The Influence of Radio in the 1920's The Start of the Radio Spread of Information Advertising Government Involvement The Effects on Society Broadcasting Radio exposed people to an
unprecedented amount
of information. Politics Radio allowed Americans to
listen to candidates for
public office. They had more information
to decide whose merits
they supported. Language Immigrants listened to
familiarize themselves
with American language
and customs. Entertainment Radio was the first
free form of entertainment
in the American home. It reached out to a larger
audience, including
those who could not
read. At first, radio was solely a form
of public service, rather than a
way to gain a profit. Not until advertisements, did radio become a profitable business. On-air advertising began to
finance programming. Advertising caused a
controversy to traditional
American values. Many thought that it was an
invasion of privacy. It sabotaged people's ability
to keep the marketplace out
of the home. Indirect Advertising
began to be used. This is a type of advertising
in which the merits of the
product, the price, and where
it could be sold were not
mentioned. Rather, a celebrity
assumed the role of the sponsor. Corporate sponsorship
provided money to increase
quality and variety of
programming, making for
happy listeners. Audience research and
ratings soon became
important for advertisers. Radio had a lasting and drastic
effect on many different aspects
of American society. Radio promoted anti-intellectualism
and entertainment, rather than the
pursuit of knowledge. It broadened people's horizons with access to a wealth of new information, but it also narrowed horizons with a focus on the entertainment side. Radio was god sent for the ill,
parents with children, and the
exhausted simply looking for a
way to relax. It was an outlet
that allowed them to temporarily
step away from the world. Stations like KYW enhanced a
sense of community among
ethnic groups, and every group
could listen to programming
that suited their interests. Advance of radio technology
created tension between
modernity and the traditional
habits and values of Americans. It brought politics into people's homes. Talking movies began to
emerge because of the
new technology. Radio broadcasting began on
November 2, 1920 with the
first broadcast of KDKA, in
Pittsburgh, PA. The public was overcome
by radio craze after the
initial broadcast. Manufacturers became
overwhelmed by the high
demand for receivers. Between 1923-1930, 60%
of American families
purchased radios. Radio manufacturers were
the only ones that experienced
financial gain from the boom. Announcers, deejays,
and stations worked
on a non-profit basis. Radio was not a source of
financial gain until later
in the 1920's when advertising
was introduced. Radio created a greater
access to
music and caused
music to spread. Radio was a major aid
to the widespread Jazz Age. Al Jolson - When the Red, Red
Robin Comes Bob, Bob, Bobbin'
Along Ben Bernie- Sweet Georgia Brown Radio stations, listeners, and
emerging broadcasting
corporations all asked the
government for some
regulation to end the free
for all that radio had become. Radio waves were up for grabs because stations competed for time and listeners. Programs often overlapped for listeners. Government responded
slowly and gradually. The Federal Radio Commission
was set up in 1927. It was created as a result of the
passage of the Radio Act. The Radio Act was created
to bring order to the chaos
resulting from the breakdown
of earlier wireless acts. It was a five member commission, with
each member representing a different
region of the country. Member terms
lasted six years. The responsibility of the
Commission was to resolve
the interference problem,
once the Radio Act of 1912
became obsolete. The Radio Act of 1927
became the basis for the
Communication Act. Families gathered
around radios for
night time entertainment. "Welcome to the Federal Radio Commission Archives." Home of the Federal Radio Commission Archives. Federal Radio Commission. Web. 23 Oct 2012.
"Radio in the 1920." . N.p.. Web. 23 Oct 2012. <http://xroads.virginia.edu/~ug00/30n1/radioshow/1920radio.htm>.
"Media in the 1920's." . ThinkQuest. Web. 23 Oct 2012.
"Radio and Televison-History.com Articles, Video, Pictures, and Facts." History.com. N.p.. Web. 23 Oct 2012.
"The Golden Age of Radio." Big Read. n.d. 16. Print.
Ben Bernie Sweet Georgia Brown. Film. 23 Oct 2012. <http://www.youtube.com/watch?v=DAExrFCVVT0>.
Al Jolson - When the Red, Red Robin Comes Bob, Bob, Bobbin' Along (1926) . Film. 23 Oct 2012. <http://www.youtube.com/watch?v=vtkhJ1xqw2o>.
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