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Principles of Management

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Transcript of Principles of Management


Contents
Business Description
Market and industry analysis
Competitive analysis
Marketing Plan
Operational Plan
Financial Plan

Mission: Deliver real organic taste of ICE cream to the market

Vision: To be Mongolian Favorite ice cream.

Introduction
Target Market
Primary Target Market

Market and Industry analysis

ICE KING
Group 1.
Choinkhor.B 2014229
Bolorzaya.Ts 2011030
Baljinnyam.E 2011318
Dulguun.B 2013091

Principles of Management
Ice King is a start-up ICE cream factory in mature market
Initial offering is an organic, rich creamy and the real taste of fresh strawberry, vanilla and chocolate cone ICE cream
Unique and attractive design among competitors

Secondary Target Market
Full transcript