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Operations and Marketing Programming

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by

Genesis Grace Garcia

on 29 November 2014

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Transcript of Operations and Marketing Programming

Operations and Marketing Programming
Research on Barriers to Integration
Poor Communication.
Insensitivity toward each other.
Lack of Senior management support for an integrative approach to new product developement.
Differences in personality and culture between engineers and marketers.
A lack of market knowledge on the part of the R&D personnel
The Conflict between engineering and marketing
Differences in the tasks, goals and objects of the two functions.
Polarization of behavior, with marketing wanting customized products and engineering wanting to manufacture standardized products.
Stereotyping of personality traits.
Overestimating the competitions and changes in the business environment
Ignoring difference in the power and organization of the two functions.
Overestimating the competitions and changes in the business environment
Can engineers and marketers learn from each others?
The Engineering ViewPoint
Poor Communications
Insensitivity toward each other
Lack of Senior management support for an integrative approach to new product development.
Difference in personality and culture between engineers and marketers
A lack of market knowledge on the part of the R&D personnel
Difference in the tasks, goals and objectives of the two functions.
Polarization of behavior, with marketing wanting customized products and engineering wanting to manufacture standardized products
Marketing Vs. Engineering
Stereotyping of personality traits
Ignoring difference in the power and organization of the two functions
Full transcript