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Hard Rock Hotel Marketing
Transcript of Hard Rock Hotel Marketing
To "do well by doing good" in the local and global communities
We are proud to "love all, serve all"
In Hollywood- Embrace Seminole tribe values of integrity, respect, accountability, passion, communication and fun
Target Segments and Target Marketing Strategies
Strengths, Weaknesses, Opportunities, & Threats
One of the worlds most iconic and recognized brands
The Rock and Roll theme
Remarkable services and programs
World- class entertainment
Strategic city locations
Very American in an International Market
Little Family Orientation
Rapid Promotion and Growth
In 55 countries
Over 175 Locales
Being well known; competition modify and perfect ideas that might have been once unique to the Hard Rock
Local Resorts and Casinos
Targets depend on location
Mexico- Affluent luxury travelers
Hollywood- Younger generation
TARGET MARKETING STRATEGIES
Become more culturally adept
HARD ROCK HOTEL
Magalie, Barbara, James, Daniel
Concerts - $30 to $90
Clubs- $10 to $20 (entry fee)
Rooms- $150 to $700
Spa- $65 to $245
Hard Rock Rewards
Sound of Your Stay
Social Media (Word of Mouth)
What are you waiting for?
Visit the Hard Rock Hollywood today and see it for yourself!