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Hard Rock Hotel Marketing

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by

Magalie Gabriel

on 27 November 2013

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Transcript of Hard Rock Hotel Marketing

MISSION and VISION STATEMENTS
To "do well by doing good" in the local and global communities

We are proud to "love all, serve all"

In Hollywood- Embrace Seminole tribe values of integrity, respect, accountability, passion, communication and fun

TARGET
Target Segments and Target Marketing Strategies
MARKETING MIX
PRICE
PRODUCT
PLACE
PROMOTION
S.W.O.T ANALYSIS
Strengths, Weaknesses, Opportunities, & Threats
STRENGTHS
One of the worlds most iconic and recognized brands
The Rock and Roll theme
Remarkable services and programs
World- class entertainment
Strategic city locations
WEAKNESSES
Very American in an International Market
Little Family Orientation
OPPORTUNITIES
Rapid Promotion and Growth
In 55 countries
Over 175 Locales
THREATS
Being well known; competition modify and perfect ideas that might have been once unique to the Hard Rock
Online Gaming
Local Resorts and Casinos
TARGET SEGMENTS
Targets depend on location
Mexico- Affluent luxury travelers
Bali- family
Hollywood- Younger generation
TARGET MARKETING STRATEGIES
Brand Advertising
Brand positioning
Public Relations
Social Media
BUSINESS SUGGESTIONS
Become more culturally adept
HARD ROCK HOTEL
Magalie, Barbara, James, Daniel

PRICE
Concerts - $30 to $90
Clubs- $10 to $20 (entry fee)
Restaurants- Ranges
Rooms- $150 to $700
Spa- $65 to $245
PRODUCT
PROMOTION
Hard Rock Rewards
Sound of Your Stay

Website
Social Media (Word of Mouth)
Billboards

Merchandise Stores
Cafés
Rooms
Clubs
Meeting Space
Weddings
Concerts
Spa
Pools
Hollywood
Tampa
Orlando
Singapore
Bali
San Diego
Cancun
Las Vegas
Berlin
Any Questions?
What are you waiting for?
Visit the Hard Rock Hollywood today and see it for yourself!
PLACE
Full transcript