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The Contemporary Book Trade

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Padmini Ray Murray

on 11 August 2014

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Transcript of The Contemporary Book Trade

The Contemporary Book Trade
Dr Padmini Ray Murray
padmini.raymurray@stir.ac.uk
Stirling Centre for International Publishing and Communication
Darnton's communication circuit
What might it look like in the 21st century?
The Author
The Author
"In total, £879,000 was spent on print editions of of James' Fifty Shades novels in the seven days to 1st September—including £12,850 spent on new hardback editions of the books—taking her sales past the annual author sales record of £42.6m set by Rowling in 2007."
- The Bookseller, September '12
The Author
April 2010:
Hocking makes her book available on Amazon & Smashwords, to access Nook, Sony eReader
and iBook markets

January 2011: selling more than 100,000 a month
Pricing strategy:
99¢ for book 1 as a loss leader to attract readers
$2.99 for each sequel
Amazon would give her 30% of all royalties for the 99-cent books, rising to 70% for the $2.99 editions
Signed with St Martin's Press in the US and Pan Macmillan in the UK for $2.1m
The Author
The Publisher
The Publisher
Various imprints owned by Hachette
Penguin Random House (owned by Bertelsmann) [Penguin previously owned by Pearson]
Harper Collins (owned by Newscorp)
Macmillan (owned by Holtzbrinck Group)
Simon & Schuster (owned by Viacom)
The Big Five
The Publisher
Combined revenue (2009) £57.4m, just behind the Big Six, headed by Faber & Faber
The Publisher
Printer

Supplier

Shipper

Bookseller
Readers
“For us, the key is that the combination of so many elements means we get a really wide demographic. Every festival—be it a strictly literary one or a strictly music one—is restrictive to its audience. Because of our wide arts breadth, we open up our stages to many different audiences, which I think is quite exciting for the authors that come.”“That, of course, means it is quite interesting to book for. We have a bit more room to play with, but we also have to think about all of our different audiences coming together. We might have a 40-something man coming to see Elbow, so I need think about programming complimentary authors for him; but then there might also be an 18-year-old girl coming to see Lana Del Rey, and I also need to cater for her.”
Tania Harrison, curator, Latitude Festival
Trends
Granular content
Subscription models
Backlist revivals
Bundling
Price-pulsing
DRM-free
Enhanced e-books
Niche marketing
Collaborations & partnerships
Atomised labour force
Commissioning in the round
Full transcript