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Target Audience

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by

Anika Yasmin

on 4 February 2014

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Transcript of Target Audience

Target Audience Questions
Do you listen to music?
How do you listen to music?
What Radio Stations do you listen to?
Name 5 stores you tend to shop at.
Name 3 of your most preferred artists/bands.
Rate how often you use the internet in a day.
What are your most frequently used social networking sites/apps?
What do you do in your spare time/on weekends?
Target Audience Response
Target Audience Response
Target Audience
UK Tribes
Target Audience Video Response
The tribe for my chosen genre is 'Fan Girls' . This group of girls are unified by their intense devotion to pop icons such as: One Direction, Cheryl Cole & Rihanna. They tend to range in ages from as young as 10 and as old as 18. The 'Fan Girl' tribe has increased rapidly due to the influence of social media including Facebook and Twitter. A long with the internet frequently advertising celebrity couture. Moreover, they like to be closely related to their idols and therefore tend to
purchase physical
copies of music and merchandise as
well as everyth
ing from posters to VIP tickets to concerts.


Target Audience Response
1)
Yes
2)
Radio, Phone, YouTube
3)
Kiss
4)
H&M, TopShop, River Island, Miss Selfridge & Dorothy Perkins
5)
Rihanna, One Direction & J-Lo
6)
8/10
7)
Facebook, Twitter, BBM & Instagram
8)
Go out with friends, Party, Shopping.

1)
Yes
2)
YouTube, Spotify, Radio
3)
Kiss & Capital
4)
Newlook, H&M, Forever 21, River Island & Primark
5)
Katy Perry, Rihanna, Little Mix
6)
7/10
7)
Twitter, Tumblr, Facebook
8)
Spend time with friends, Cinema or Go shopping.

1)
Yes
2)
YouTube, Phone, iTunes
3)
Capital & Capital Xtra
4)
Dorothy Perkins, TopShop, H&M, Claires & Newlook
5)
Jessie J, Robin Thicke, Katy Perry
6)
9/10
7)
Facebook, Whatsapp, BBM, Twitter
8)
Go out with friends, Sing or Spend time with family.

1)
Yes
2)
Phone, YouTube, Radio, Spotify
3)
Capital, Kiss, Heart
4)
TopShop, River Island, Primark, Miss Selfridge & Newlook
5)
Katy Perry, Rihanna, Justin Bieber
6)
8/10
7)
Twitter, Tumblr
8)
Spend time with friends and family or Go swimming.

Knitted Cardigan:
H&M
Green Vest: River Island
Maroon Owl Jumper:
Forever 21
Owl Necklace:
Newlook
Burgundy Top:
Dorothy Perkins
Blue Denim Shirt:
TopShop
1)
Yes
2)
YouTube, Spotify, Ipod
3)
Capital fm, Heart, Radio1
4)
Newlook, Primark, TopShop, Dorothy Perkins & Hollister
5)
Little mix, James Arthur, Jessie J
6)
8/10
7)
Twitter, Instagram, Facebook, Whatsapp
8)
Read a magazine, Dance, Chill with friends.

1)
Yes
2)
Phone or YouTube,
3)
Heart, Kiss
4)
Primark, Dorothy Perkins, Lipsy, River Island, Accessorize
5)
Tinie Tempah, Rihanna, Miley Cyrus
6)
10/10
7)
Instagram, Twitter
8)
Read a book, Listen to music or Go out with mates.

1)
Yes
2)
YouTube, Spotify, Radio
3)
Capital and Kiss
4)
Lipsy, Claires, H&M, Newlook, Miss Selfridge
5)
Miley Cyrus, Demi Lovato, Justin Bieber
6)
9/10
7)
Twitter, Tumblr, Pinterest
8)
Spend time with family, lListen to music or Party.

1)
Yes
2)
YouTube, Phone, Radio,
3)
Kiss, Capital, Capital Xtra

4)
Newlook, Primark, Claires, TopShop, H&M
5)
Rihanna, Chris Brown, Neon Jungle.
6)
7/10
7)
Facebook, Whatsapp, Twitter
8)
Go to church, Spend time with family, Cinema or Shopping with friends.

Pastel Green Sleevless Top:
NewLook
Black Polka Dot Blue Shirt:
River Island
Off Grey Jumper:
Primark
Heart Necklace: Claires
Black Shirt: Newlook
Black Sleeveless Top: H&M
1)
Yes
2)
Radio, Phone, YouTube
3)
Kiss, Heart, Capital
4)
Forever 21, Primark, Newlook, Miss Selfridge & Zara
5)
One Direction, Katy Perry, The Wanted
6)
8/10
7)
Twitter, Facebook,
8)
Go out with friends, Spend time with family or Volunteering.

1)
Yes
2)
Phone, YouTube, iTunes
3)
Kiss, Capital, Magic
4)
Dorothy Perkins, Uniqlo, Newlook, River Island, Claires
5)
One Direction, Rihanna, Dappy
6)
7/10
7)
Facebook, Instagram, BBM
8)
Go out with friends, Party or listen to music.

1)
Yes
2)
Radio, YouTube, Ipod
3)
Kiss Fm
4)
Zara, River Island, TopShop, H&M & Mango
5)
Rihanna, Jason Derulo, Ellie Goulding
6)
9/10
7)
Twitter, Instagram, Facebook, Whatsapp, BBM
8)
Party with friends, Catch up with latest celeb gossip, Go out.

1)
Yes
2)
YouTube
3)
Capital & Kiss
4)
Miss Selfridge, Forever 21, Dorothy Perkins, Next & River Island
5)
The Wanted, Kesha, Katy Perry
6)
8/10
7)
Whatsapp, Facebook, Twitter
8)
Party, Social Gathering, Listen to music, Read a magazine.

Top White Bottom Black
Felt Dress: Forever 21
Blue Shirt:
Dorothy Perkins
Red Tartan Scarf:
River Island
Black V-neck Dress:
Next
Black embroidered Beige
Dress: TopShop
Full transcript