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Communications and Recruitment Report

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by

Shaun McKinley

on 28 May 2014

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Transcript of Communications and Recruitment Report

Major Projects
December
Orientation
New Website
Social Media Presence

January
Online Application
Online Ministerial Experience Questionnaire
Online Recommendation Forms

April
Online Transcript Request Form
Live Stream of Minister’s Week
Communications and Recruitment Report

Board of Directors
May 28, 2014

Recruitment Events
January
Alabama Prayer Conference
New York Prayer Conference
New Jersey Prayer Conference
Ohio Tools Conference

February
South Carolina Prayer Conference
Virginia Prayer Conference
Kentucky Prayer Conference
Female Lee University Religion Students Dinner
Mississippi Prayer Conference
March
Pennsylvania Prayer Conference
Hydrate Conference
Northeast Tools Conference
Smoky Mountain Winterfest
Lee Univ. Graduate School Fair
Cleveland/Bradley County Ministerial Association

April
SERF Conference
Luncheon w/COGOP Presbyters

May
MIP Graduation
Meeting with Select COGOP Educational Board Members
Advertising
December
Newly Credentialed Mailing
Contact Previous Attendees
Full page Ad in
Evangel
Land J-Term Course Mailing to SE Pastors

January
Newly Credentialed Mailing
Full page Ad in
Evangel
Press Release: Presidential Transition/Submissions
February
Newly Credentialed Mailing
Full page Ad in
Evangel
1/4 page Ad in Lee
Clarion
Postcard to North America COG Pastors (April Online Start)
Press Release: Abbott Lecture Week Activities
Press Release: Black Ministers Week Activities

March
Newly Credentialed Mailing
Full page Ad in
Evangel
1/4 page Ad in Lee
Clarion
Video Promotion to Hydrate Attendees (Post-event)
Press Release: Student Receives Duke Scholarship
Press Release: Latino Minister’s Encounter
Press Release: Missions and Evangelism Week Activities

April
Atlanta Cohort Mailing
Newly Credentialed Mailing
Full page Ad in
Evangel
1/4 page Ad in Lee
Clarion
Postcard to North America COG Pastors (J-Terms / Summer Online)
Press Release: Minister’s Week Activities
Press Release: Contemporary Models of Preaching Course Offered in Summer
May
Atlanta Cohort Mailing
Full Page Ad Charisma Guide to Gradate Schools (Bundles with Charisma)
Full Page Ad Charisma Guide to Gradate Schools (Bundles with Ministry Today)
Newly Credentialed Mailing
Full page Ad in
Evangel
1/4 page Ad in Lee
Clarion
Video Promotion at Cleveland Leadercast
Press Release: Center for Latino Studies Dedicates Library and Resource Center
Press Release: Dr. Crick Book Released at Bucharest Seminary
Press Release: PTS to Host Historical Society of Church of God Movements
Prospects
Recruitment Events
North Georgia Campmeeting
South Georgia Campmeeting
Alabama Campmeeting
Arkansas Campmeeting
Heartland Campmeeting
Mississippi Campmeeting
Midlands Campmeeting
Southwestern Hispanic Campmeeting
Ohio Campmeeting
Eastern North Carolina Campmeeting
Western North Carolina Campmeeting
West Virginia Campmeeting
Kentucky Campmeeting
Texas Campmeeting
Michigan Campmeeting
North Central Region Campmeeting
Great Lakes Campmeeting
Delmarva Campmeeting
Florida (Cocoa) Campmeeting
California/Nevada Campmeeting
Tennessee Campmeeting
Virginia Campmeeting
Church of God International General Assembly
Church of God of Prophecy International Assembly

Major Projects
Full website migration
Redesign of all printed materials
General Assembly booth and promotions
Strategic partnerships (denominations and organizations)
Semcast Electronic Newsletter Relaunch

Shaun McKinley
Director of Recruitment and Communications
MBA (Concentration in Marketing)
Previously served at Lee University and Church of God of Prophecy International Offices
Fourth Generation Credentialed Minister
Served as an Associate Pastor, Youth Pastor, and Children's Pastor
Full transcript