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The Walt Disney Company Marketing Plan
Transcript of The Walt Disney Company Marketing Plan
SRC Marketing Agency
Current Marketing Strategy
Advertising through television, movies, radio and print
Current personality of the brand is happy, lighthearted, and magical
Having the ability to transport adults and children to a state of happiness and magic
Disney prides themselves on this image
New theme park located in Spain
New US theme park geared toward older consumers
New Advertising Strategy
Social Media Advertisements
Catalogs to customers
Emails to customers
To promote the opening of the new United States Disney Legacy park and the Madrid El Mundo de Disney park, Kathy Lee and Hoda along with the hosts of Good Morning America will talk about the parks to give Disney free publicity.
Appeals used in advertisements
El Mundo Print Ad
Legacy Print Ad
Families with younger children
Appeal to older audience
Located on the other side of Disney World
El Mundo De Disney
Located in Madrid, Spain
Hope to expand the Disney brand globally
targeted toward families and visiting tourists
Adding the Spanish culture to the Disney Brand
El Mundo de Disney